The Bureau of Meteorology will be the first federal government agency to accept commercial advertising on its website starting this week. This follows the federal government’s announcement of a one-year online advertising trial as part of the 2012-13 budget. The Bureau of Meteorology’s website is one of the most popular in Australia with 64 million unique visitors and 32.65 billion hits annually. In a statement issued on Tuesday, Vicki Middleton, chief operating officer at the Bureau of Meteorology said last year’s “Munro Review” of the Bureau’s capacity to respond to future extreme weather and natural disaster events had identified that demand for the Bureau’s services continues to grow. “The commercial advertising trial is a potential revenues stream to assist the Bureau in meeting increasing demand for essential frontline services and flood forecasting systems,” Middleton said. “Many commercial entities and media organisations use Bureau data in the delivery of weather information and generate revenue from these activities. It makes sense for the scientific body responsible for this data to benefit directly.” Middleton pointed out that meteorological service providers overseas – including the UK Met Office – carry advertising on their websites. Digital Network Sales – a subsidiary of PermissionCorp – is managing Web advertising sales for the Bureau. Related content BrandPost Retail innovation playbook: Fast, economical transformation on Microsoft Cloud For retailers, tight integration of data and systems is the antidote to a challenging economy. By Tata Consultancy Services Mar 24, 2023 3 mins Retail Industry Digital Transformation BrandPost How retailers are empowering business transformation with TCS and Microsoft Cloud AI-powered omnichannel integration and a strong, secure digital core lets retailers innovate across four primary areas while staying compliant, maintaining security and preventing fraud. By Tata Consultancy Services Mar 24, 2023 4 mins Retail Industry Cloud Computing BrandPost How to Build ROI from Cloud Migration This whitepaper and webcast can help you calculate the ROI and create a business case for modernizing your legacy applications to the Microsoft Cloud. By Tata Consultancy Services Mar 24, 2023 1 min Retail Industry Cloud Computing BrandPost How to power a sustainable enterprise on Microsoft Cloud In this eBook, we’ll follow the journey of Amal Skye, a fictitious woman who is committed to living in a way that preserves the planet for the future —and how businesses like Tata Consultancy Services and Microsoft are making that possi By Tata Consultancy Services Mar 24, 2023 1 min Retail Industry Green IT Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe