The Bureau of Meteorology will be the first federal government agency to accept commercial advertising on its website starting this week. This follows the federal government’s announcement of a one-year online advertising trial as part of the 2012-13 budget. The Bureau of Meteorology’s website is one of the most popular in Australia with 64 million unique visitors and 32.65 billion hits annually. In a statement issued on Tuesday, Vicki Middleton, chief operating officer at the Bureau of Meteorology said last year’s “Munro Review” of the Bureau’s capacity to respond to future extreme weather and natural disaster events had identified that demand for the Bureau’s services continues to grow. “The commercial advertising trial is a potential revenues stream to assist the Bureau in meeting increasing demand for essential frontline services and flood forecasting systems,” Middleton said. “Many commercial entities and media organisations use Bureau data in the delivery of weather information and generate revenue from these activities. It makes sense for the scientific body responsible for this data to benefit directly.” Middleton pointed out that meteorological service providers overseas – including the UK Met Office – carry advertising on their websites. Digital Network Sales – a subsidiary of PermissionCorp – is managing Web advertising sales for the Bureau. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe