Craig Baty has joined Fujitsu Australia and New Zealand’s senior management team as chief technology officer and executive general manager of marketing.
Reporting directly to CEO Rod Vawdrey, Baty will focus on understanding customer challenges and key industry trends, particularly around using IT and services to drive competitive advantage, according to the company.
He will also be responsible for executive management of Fujitsu’s marketing and market research functions, alliance partner management and analyst relations.
Baty is no stranger to long titles; he most recently held the position of global vice-president for Frost Sullivan’s IT practice and head of ICT research for Asia Pacific and Japan. He has also worked with Gartner and BT/Syntegra. It is also Baty’s second stint at Fujitsu; he previously held a variety of international marketing, sales support and technical roles.
He holds an MBA in international business and marketing (SGSM), is a Fellow of the Australian Institute of Management and is currently pursuing an IT focused Doctor of Business Administration. He is also an active member of the AIIA NSW committee, regular chair and speaker at the AIIA marketing forum and chair of the NSW exporters club.