by Jennifer O'Brien

Waverley Council set to hook up Bondi with free WiFi, data analytics services

Sep 28, 2016
Technology Industry

Waverley Council has adopted Skyfii’s guest WiFi and data analytics services in a bid to provide free high speed Internet to its more than 2.2 million international and domestic visitors, along with its more than 10,000 residents in the Bondi area.

Visitors will be granted guest WiFi access in areas across Bondi, including all of Bondi Beach and Park, Tamarama Beach and Bronte Beach.

Skyffi CEO, Wayne Arthur, said the company ran a guest WiFi trial in a section of Bondi Beach earlier this year and it was well received.

“Typically councils can use guest WiFi to support local businesses by promoting bespoke advertisements and offers to users. It can also be used to, for example, identify peak times for beach goers and allocate lifesaving personnel accordingly.” Arthur said councils – and other industries such as hospitality and retail – can also benefit with Skyfii from access to its real time data analytics services platform. The platform captures and analyses consumer behaviour and provides feedback to help understand movement and behaviour patterns, identify peak times, allocate resources more efficiently and provide better experiences. “Guest WiFi services have become an important offering in popular tourist areas across the world,” he said. “As people’s expectations for easy and fast connectivity continue to mature, we are helping to provision Bondi’s status as one of New South Wales’ – and indeed Australia’s – key visitor locations by providing this service.” The deal with Waverley Council is Skyfii’s first in the council and municipality sector, a new key target for the company with more than 560 councils countrywide. “As councils seek to enhance the level of services they provide to constituents and visitors, this kind of technology can provide real time data to assist councils to better design and manage public spaces. We’re hoping to work with more councils across the country to help them experience these benefits.”