Paul Russell has taken on a new role as managing director of off-shore software development provider SoftwareSeni.\nRussell was previously executive general manager, technology and delivery (a divisional CIO role) at Salmat Digital. Prior to that, he was CIO at Fairfax Digital, and head of technology for Digital Media at Network Ten.\nSoftwareSeni was established in mid-2013 and Russell said he wanted the opportunity to grow the business. The company combines on-shore product design and project management with its off-shore development team, which is based in the Indonesian university town of Yogyakarta.\n\u201cI\u2019ve been managing development for a very long time now, and it\u2019s obviously a development company. But to run the company and to see it grow from strength to strength, that\u2019s really why I\u2019m there. My remit is to take it to the next stage; to really drive the growth of the business," he said.\nHe added that the off-shoring business is gaining a lot of traction at the moment and saw an opportunity to \u201cdo it better\u201d.\nRead: CBA CIO Michael Harte quits\nRead: ANZ bank CIO to \u2018step down\u2019\nRead: Glenn Archer joins Gartner\nHis plans to grow SoftwareSeni's business by being a co-founder for startups in Australia and Indonesia. Startups and small businesses that work on tight resource budgets are target clients for SoftwareSeni.\n"We are already being approached by startups in Australia looking for a sound technology partner to act as a co-founder,\u201d Russell said. \u201cWe are also building a start-up capability in the Indonesian market."\nRussell\u2019s advice for CIOs looking to transition into a top role, such as CEO or MD, is to expose themselves to other parts of the business and broaden their role.\n\u201cA lot of CIOs that I\u2019ve seen, their roles often start to get broader, where they start to run shared services or other parts of the business,\u201d he said.\n\u201cCIOs really need to understand the business and the commercial side of the business. If they only speak technology on the board or management team, then that doesn\u2019t necessarily help.\n"What they need to do is articulate the value of the technology team and the way it can benefit the business in either driving competitive advantage or otherwise.\u201d\nCIOs also need to be more \u2018outward looking\u2019 to see how other businesses or even industries are moving forward, come up with new ideas or tap into new opportunities on how to drive growth, he said.