Moving Tennis Australia from blaming the IT department to working in harmony has been a key task for CIO, Chris Yates.\nSpeaking at the CIO Summit 2010 in Melbourne, Yates outlined the \u2018three Rs\u2019 for today\u2019s CIOs \u2014 respect, realignment and role.\nWhen Yates arrived at the sporting organisation three years ago the business, like many organisations, was wary of the IT department\u2019s attitude when fixing PC issues.\n\u201cIf you try and baffle people with technology, they feel stupid and they hate you. So you have to work on being able to communicate \u2013 it\u2019s one of the key things,\u201d he said.\n\u201cSo we work on talking to people, saying \u2018This is a really common mistake. Don\u2019t worry about it \u2013 I\u2019ll fix it for you. You\u2019ll be fine.\u201d\nWhile IT delivers the core fundamentals of the business, it is continually blamed for the business problems. Yates said CIO are responsible for their own environment and must align with the business by partnering with it.\nLastly comes the three roles, starting with what Yates calls the \u2018creator CIO\u2019.\n"I describe myself as being the first one. They go into IT units and act as an agent of change.\u201d\nThe second is the captain, a person who is happy to keep things running smoothly. The third role is the CIO who is \u201cin a coma\u201d, keeping things ticking along and awakening periodically for key projects and programs.\n"Everything slides down until they are given an injection of cash and than they come alive before slipping back into a comatose state.\u201d\nTurning to realignment, Yates said that CIOs are in a unique position as they understand all aspects of the business from the financial to backend systems.\n\u201cWe are seeing companies hiring people with IT backgrounds as CEOs. This is because there is a major cultural shift happening where the technology is moving so quickly the business can't keep up. They are flustered by social media.\u201d\nHe also dismissed generational discussions that often surround employees, particularly the oft-maligned, Generation-Y.\n\u201cTo think that a generation defines how we work is basically a simple act in terms of thinking," he said. "People say that Gen-Y\u2019s have no job loyalty. But I ask, who started that? These kids grew up during a period where people were retrenched. They think, 'There is no corporate loyalty'. It\u2019s not a characteristic of that generation; it\u2019s merely a response to the world they grew up in.\n\u201cThey\u2019re no smarter, they\u2019re no dumber, they\u2019re just people. It\u2019s not about Gen-Y \u2018getting it\u2019. I think that\u2019s rubbish; I see women in their 50\u2019s who are grabbing hold of technology and running with it. People either get it or they don\u2019t.\u201d\nAdditional reporting by Georgina Swan.