Only 25 per cent of American CIOs feel their work is differentiated from competitors, according to a new Adobe survey out of the US.\nAdobe\u2019s \u20182019 CIO Perspectives Survey \u2013 US Market Topline Report,\u2019 polled more than 200 CIOs from U.S.-based companies, with at least 100 employees, to get a pulse on how the role of the CIO is evolving, and how the IT chief is coping with these changes. The online survey was conducted by Advanis in October.\nWith the pace of change happening in businesses today, America\u2019s CIOs can often feel like they\u2019re playing a never-ending game of catch-up, the survey found.\nOne of the main findings concluded: 82 per cent of respondents cited their No. 1 priority is security, followed by movement to the cloud (68 per cent) and modernisation of platforms (66 per cent).\nBut although most organisations have prioritised these three areas, only 25 per cent of CIOs feel their work is differentiated from competitors.\n"Think about it: technology is evolving at an unprecedented rate. Add to that ever-looming issues like security, migration to the cloud, digital transformation and customer experience, and it\u2019s easy to see that the job of the CIO is becoming more and more complex,\u201d said Adobe CIO Cynthia Stoddard.\n"It can sometimes feel impossible to keep up because of how quickly new technology comes into the limelight and how fast digital capabilities accelerate."\nAt the same time, digital transformation, despite the hype and attention by enterprise businesses, is still very much in its infancy, the study found.\nThe study found just 15 per cent of CIOs gave their organisations top marks for having advanced digital maturity.\nBrands in the technology sector were most likely to rate themselves as advanced, while financial services industry CIOs were most inclined to give their organization a low rating, the study added. Meanwhile, CIOs from smaller organisations were also less likely to note they are digitally mature.\nEnabling customer experience is a major priority for most CIOs, but only one in 10 CIOs said CX is their primary responsibility, as it is most often led by the CMO or COO. However, CX is more of a focus compared with a year ago for 57 per cent of CIOs, the study found.\nWhen it comes to the technology that CIOs are paying close attention to, artificial intelligence (AI) is very much top of mind, the survey found, though many CIOs believe it hasn\u2019t yet reached fruition.\nAnd while its promise is understood by survey respondents, fewer than 20 per cent of organisations currently leverage artificial intelligence to streamline and speed up processes, the study said.\nStill, more than half (55 per cent) believe AI and machine learning are key to meeting customer experience goals.\nThe respondents said these particular technologies will have the biggest impact on improving customer experience in the future, beating out voice, chatbots and the Internet of Things (IoT).