Warner Bros. Movie World is the first of many venues at Village Roadshow Theme Parks (VRTP) to adopt the new Village-branded mobile ordering and virtual queuing app at one of its restaurants.Gotham City restaurant is the first venue to the application. The next step is to add another restaurant to the app at Movie World, before expanding to service the Wet’n’Wild Gold Coast.Australian start-up and mobile commerce technology company, AirService, has struck an agreement with VRTP to provide its mobile ordering and virtual queuing solution across the group’s iconic theme parks. Additionally, Wet’n’Wild Sydney will also feature the eServe app at the theme park’s Premium Lounge, where it will be used as an ordering and delivery service for customers. The service will allow guests to order and pay for food, which will then be delivered directly to their private cabana. The eServe app gives VRTP a new way to connect with its theme park guests, providing them with top customer service that adds to their overall experience, said VRTP spokesperson Selena Magill. “In addition to taking the logical step of making the ordering process easier for our customers, we also want to make their visit to our parks as exciting and memorable an experience as possible,” Magill said. “The introduction of eServe has been a huge success so far at Movie World and we’re anticipating a similar response when it’s expanded to Wet’n’Wild Gold Coast and Sydney. It’s great to be able to work with AirService to implement the latest technology and really give our customers an A-grade dining experience,” she said. Related content brandpost Sponsored by NTT Ltd. Transform your technology and accelerate business outcomes with NTT DATA’s Technology Solutions By Miriam Murphy, Chief Executive Officer at NTT, Europe Dec 06, 2023 4 mins Digital Transformation brandpost Sponsored by SAP How the cloud and AI will help more companies become future proof In a world where macroeconomic uncertainty has become the new normal, being future-proof is no longer a ‘nice to have’. It’s a must have. By Scott Russell, Customer Success at SAP Dec 06, 2023 4 mins IT Leadership feature 6 generative AI hazards IT leaders should avoid The opportunities to use generative AI will greatly vary for each organization, but the ways it can go wrong are turning out to be fairly universal. By Mary Branscombe Dec 06, 2023 11 mins CIO Application Performance Management Generative AI interview Delivering value through IT at Village Roadshow During a recent CIO Leadership Live session, Michael Fagan, chief transformation officer of Australian cinema and theme park company Village Roadshow, spoke with CIO’s editor in chief for APAC Cathy O'Sullivan about delivering value, colla By CIO staff Dec 06, 2023 8 mins CIO CIO Leadership Live Change Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe