Clive Dickens\u2019 colleagues have an expression to describe the effect the chief digital officer\u2019s relentless passion and insatiable ambition has on those around him: \u201cto be Clived\u201d.\nSeven West Media\u2019s departing group chief, corporate and regulatory affairs Bridget Fair calls him a \u201cnatural and infectiously energetic collaborator\u201d who is \u201cpassionate, inspirational, strategic and highly respected\u201d.\nDickens, who leads the rapidly growing Seven West Media digital function and digital investments, considers it a blessing to be able to motivate others.\n\u201cI consider that I am fortunate to have a unique opportunity to try and inspire my colleagues,\u201d Dickens, who has been CDO of the media giant since the start of 2015, says.\nThe Dickens effect has been crucial over the past 12 months, keeping his staff and those across the business inspired during what has turned out, as Dickens describes: \u201cunsurprisingly to be another very disruptive year for media\u201d.\n\u201cAnd given Seven West Media is Australia\u2019s largest locally owned media company when ranked by advertising revenue this unprecedented disruption undeniably had a huge impact on our business,\u201d he adds.\nFastest growing in Australia\nOver the last year the company has invested in the platforms across its Seven Network, Pacific Magazines and West Australian Newspapers. \nFor the last 11 years those divisions had very successfully and almost solely focused on broadcast and publishing, mainly relying on Seven West Media\u2019s Yahoo7 joint venture with OATH, for digital innovation.\nNow each business unit has, under Dickens\u2019 lead, created their own direct to consumer strategies and business cases, and deployed 100 per cent owned and operated digital products and platforms which are are generating millions of dollars in digital revenues and shareholder value.\nAt Pacific Magazines, a program called \u2018Project Atlantic\u2019 used Agile development methods to build and deploy thirteen branded digital products for household consumer brands like Marie Claire, New Idea and Better Homes and Gardens.\nA brand-new Product and Technology team was hired which leaned on cloud technologies to deploy into production a full featured minimum viable product within months.\nThe result has been huge increases in digital audience and digital revenue, making Pacific the fastest growing digital publisher in Australia.\nAt West Australian Newspapers a project named WAN 2.0 resulted in the creation of unique, internally built content curation tool called 'Gazette'.\n\u201cThat empowered hundreds journalists and content creators in WA to \u2018create once\u2019 and \u2018publish everywhere\u2019 via the already mature and deployed CCI Newsgate software rather installing an expensive monolithic CMS middle layer,\u201d Dickens, who reports to CEO Tim Worner, explains.\nThe tech team, among other milestones, also launched of the company\u2019s first native news app for iOS and Android and refreshed the popular footy mobile product The Game, and last year won the Walkley News Hackathon with crime story tool Beat.\nAt Seven Network the focus has been on scaling for live streaming premium sports from the Australian Open to the Rio 2016 Olympics. \nThe transformation of the divisions has been significant, requiring a change to the habits of more than a decade.\n\u201cReversing this has had countless challenges to successfully overcome every day,\u201d says Dickens. \nHaving successfully imagined, scoped and built the new products and platforms, Dickens has held numerous workshops and training sessions across the country.\nThis effort has included the use of collaboration tools from Atlassian and Slack, as well as Seven West Media being one of the first in Australia to roll-out Workplace by Facebook as a B2B comms and staff empowerment tool.\nDisruption an enabler\n\u201cDuring FY17 my senior colleagues and I drove through a new strategy and vision for the business and empowered our staff to consider \u2018disruption as an enabler\u2019,\u201d Dickens explains. \u201cOne of the ways that this is possible is by a relentless focus on innovative technology to help: save time, save money, make money and make people happier. The key innovations in the year that stand out very much hit one or more these pillars.\u201d\nAmong the slew of innovations over the past year have been a handy fix to help fans figure out when Rio Olympics events took place.\n\u201cThe reality was that many Australians had no idea what time zone Rio was in and that many thousands of hours of premium content may be missed if we didn\u2019t identify a simple solution,\u201d Dickens says.\nWorking with Australian start-up CalReply who have developed iCAL reminders software, the solution triggered tens of thousands of event reminders for registered viewers, helping them better navigate Games coverage.\nIn December in collaboration with Industry body and JV Freeview came the introduction of the world\u2019s first FTA industry owned Aggregated Live Streaming app called Freeview FV. More than 250,000 Australians use the native app and single user interface every month, to view simulcast streams and catch-up content provided by all free to air networks.\nHe\u2019s also been a major contributor to industry initiatives at Think TV, FreeTV and OzTAM, at the latter helping bring the industry together to co-develop and launch the OzTAM Video Player Measurement system, a critical insights and analytics tool in enabling broadcasters to better monetise all their connected device services in video.\nAnd when faced with the opportunity of how to better monetise the 3,000 Live hours of Australian Open Tennis in January, the team developed a server side ad replacement (SSAI) solution for Live and VOD, helping deliver more than 13m video impressions in little over eight days, making 7Tennis one of the biggest suppliers of digital video inventory during January in Australia.\nUnLearn, ReLearn\nStaff at Seven West Media are not the only ones \u201cto be Clived\u201d. Dickens sits on the board of a number of startups which have received investment from Seven, Health Engine an appointment booking and health tech product which now has more then 1.3m active users in Australia. He also acts as alternate director to outsourcing task marketplace AirTasker which now has over 1m active AU users.\nHe is also co-founder of registered charity Code Club Australia.\n\u201cOver two short years we\u2019ve helped set up over 1,500 after school clubs across the country for over 10,000 nine to 11 year olds. As part of Code Club I helped create MoonHack which broke the world record of the largest number of people writing code at one time with over 28,575 participating from over 58 countries,\u201d Dickens says.\nHe also acts as a mentor at MuruD in Sydney and recommended Seven West Media invest in associated start-up incubators and accelerators like the Plus8 incubator in Perth and the River City Labs incubator in Brisbane.\nIn his 30 year career, Dickens says the biggest lesson he has learnt is the importance of being able to \u2018UnLearn\u2019 and \u2018ReLearn\u2019.\n\u201cWe live in a period of unprecedented disruptive change and historically it was always considered the most important to collect and retain knowledge during your working career. This collection of experience has always carried the most value, but today when I am hiring team members or starting new projects one of the most important questions you can now ask is: What has changed? Which assumptions do people make that are no longer true?\u201d he says.