Telstra has warned that unless telcos band together and unify under one Cloud policy framework, the sector will face a customer nightmare. Speaking at the TM Forum Spotlight in Sydney, Telstra’s executive director for architecture in online and media, Michael Lawrey, said the industry must work together. “If we don’t get the right standards around Cloud, it will be a nightmare for our customer base,” Lawrey said. “At the end of the day we have to be sure that we contribute to the industry to make sure that our Clouds talk to each other…we don’t want to repeat what we had with SMS [when telecommunications providers had issues sending and receiving text messages from other telcos].” Lawrey said end users will suffer if telco compliance isn’t implemented across the board. “If we’re not all compliant to the same framework, it will be a disaster for the customer at the end of the day” Lawrey said involvement in associations such the TM Forum was one way to collaborate, while telcos seeking top-down support from the enterprise was another. “We have become highly involved with TMF around Cloud…it’s really about bringing people together and there are a lot more players deciding they need to be part of this,” he said. “…You have to have sponsorship across the enterprise from the top down, bring those changes down, and have an agreed position on how to bring the business forward.” Lawrey also provided some insight into the deployment of Telstra’s new business process framework, saying that a shared approach was key. “The shared information data model is one of the biggest and most important frameworks…we pinned most of our transformation around this model,” he said. “From these frameworks, we’ve developed the Telstra architectural frameworks…so it’s really important that we have the overall Telstra model and have an end-to-end telco environment.” Implementing the TM Forum enhanced telecom operations maps (eTOM) business process framework as a reference, Telstra adopted an IP-based service delivery setup, which now supports its multimedia and content service delivery framework development. Follow Lisa Banks on Twitter: @CapricaStar Follow CIO Australia on Twitter: @CIO_Australia Related content brandpost Sponsored by Rimini Street Dear Oracle Cloud…I need my own space Access results from a recent Rimini Street survey about why enterprises are rethinking their Oracle relationship and cloud strategy. By Tanya O'Hara Nov 28, 2023 5 mins Cloud Computing brandpost Sponsored by Rimini Street How to evolve IT systems into innovation engines Today’s IT leaders are more than eager to modernize with best-fit cloud solutions that drive innovation and rapid business impact, but they need to do so with ROI-based solutions. By Tanya O'Hara Nov 28, 2023 4 mins IT Leadership brandpost Sponsored by Palo Alto Networks x Accenture Making sense of zero trust - why a managed SASE solution is the ideal option for enterprises Security leaders are turning to SASE as their preferred network security solution amid a new era of cloud-powered businesses working from anywhere. By CIO Contributor Nov 28, 2023 4 mins Network Security feature 8 tips for unleashing the power of unstructured data For most organizations, data in the form of text, video, audio, and other formats is plentiful but remains untapped. Here’s how to unlock business value from this overlooked data trove. By Bob Violino Nov 28, 2023 10 mins Data Mining Data Science Data Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe