Former ME chief information officer Mark Gay has been appointed as CrownBet’s new chief digital officer and will start work on April 18. His appointment comes just one month after the online betting site paid $300 million for the Australian arm of wagering giant, William Hill. Gay, who took time out from the tech industry late last year to develop his farm just outside Melbourne, is replacing Steve Maidment who became CDO earlier this year but has since left the company for another role overseas. Maidment had been chief information officer at CrownBet since August 2016. As CDO, Gay will be reporting to CrownBet’s chief operating officer, Nick Tyshing. Gay toldCIO Australia on Thursday that he wanted to get experience in another role outside of the banking industry. While at ME, he steered the online bank through a $90 million technology infrastructure overhaul. “Getting some experience outside the banking industry was important to me as well as working for a digital business [CrownBet]. I am super excited about this role,” he said. At CrownBet, Gay said his job will be to lead the development of digital products across the organisation and play a role in the integration of William Hill. Gay said he has enjoyed the time off out of the tech industry. “For the first time since I was 12 I haven’t had a job and it’s been fantastic. You need to take time out and for me going from one role to another, I needed to take a proper break to reset and then go back in with a bit of fire in the belly,” Gay said. Follow CIO Australia on Twitter and Like us on Facebookhellip;Twitter: @CIO_Australia,Facebook: CIO Australia, or take part in the CIO conversation onLinkedIn: CIO Australia Follow Byron Connolly on Twitter:@ByronConnolly Related content brandpost Sponsored by AWS in collaboration with IBM How digital twin technology is changing complex industrial processes forever As the use cases for digital twins proliferate, it is becoming clear that data-driven enterprises with a track record of innovation stand the best chance of success. By Laura McEwan Dec 05, 2023 4 mins Digital Transformation brandpost Sponsored by AWS in collaboration with IBM Why modernising applications needs to be a ‘must’ for businesses seeking growth Around one-third of enterprises are spending heavily on application modernisation and aiming for cloud native status. The implications for corporate culture, structure and priorities will be profound. By Laura McEwan Dec 05, 2023 5 mins Digital Transformation opinion 11 ways to reduce your IT costs now Reorienting IT’s budget toward future opportunities is a big reason why CIOs should review their IT portfolios with an eye toward curbing unnecessary spending and realizing maximum value from every IT investment. By Stephanie Overby Dec 05, 2023 11 mins Budget Cloud Management IT Governance news analysis SAP faces breakdown in trust over innovation plans The company’s plan to offer future innovations in S/4HANA only to subscribers of its Rise with SAP offering is alienating customers, user conference hears. By Peter Sayer Dec 05, 2023 6 mins SAP Cloud Management Innovation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe