The maker of Cadbury and Oreo has deployed mobile retail software in Australia and New Zealand as part of a global agreement with StayinFront. Mondelēz International announced the agreement today, which will see the StayinFront TouchCG system to 45,000 field employees and distributors worldwide. Australia and New Zealand are two of seven countries that have already deployed the software. Both implementations occurred in May 2014, said a spokesperson for StayinFront. Mondelēz will deploy the software to three more countries this year, followed by an additional 30 in 2015. The company said it plans to complete global deployment in 2016. The mobile software runs on Android tablets and smartphones, providing information to sales reps about store conditions, sales volumes and promotions. It also lets reps provide customised, data-driven multimedia presentations to store buyers. “StayinFront TouchCG will help us increase productivity and make our field representatives more effective at the point of sale,” stated Mondelēz International CIO Mark Dajani. “StayinFront’s mobile software is configurable for the many different roles and needs of our markets around the world, helping us to sell more in more countries.” Separately, Mondelēz International has been seeking to innovate its mobile marketing by partnering with tech startups. In July, the company selected five Australian startups to participate in its Mobile Futures Australia initiative to develop marketing for five of its brands. Adam Bender covers business tech issues for CIO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam Follow CIO Australia on Twitter and Like us on Facebook… Twitter: @CIO_Australia, Facebook: CIO Australia, or take part in the CIO conversation on LinkedIn: CIO Australia Related content brandpost Survey: Marketers embrace AI at expense of metaverse investments Generative artificial intelligence (GAI) has quickly rocked the world of marketing. Sitecore polled B2B marketers on their perceptions of GAI. Here’s what they said. By Dave O’Flanagan, Sitecore Jun 01, 2023 4 mins Artificial Intelligence news Zendesk to lay off another 8% of its staff, cites macroeconomic issues The new tranche of layoffs comes just six months after the company let go of 300 staffers and hired a new CEO in order to navigate its operations through macroeconomic distress. By Anirban Ghoshal Jun 01, 2023 3 mins CRM Systems IT Jobs feature 5 CxOs on leading change To be the agents of change that businesses require today, IT leaders must embrace a flexible mindset, prep their orgs for change, and recognize that intention and purpose are vital to empowering transformation. By Dan Roberts Jun 01, 2023 13 mins Digital Transformation Change Management IT Leadership feature Top 8 data engineer and data architect certifications Data engineers and data architects are in high demand. Here are the certifications that will give your career an edge. By Thor Olavsrud Jun 01, 2023 9 mins Certifications Big Data Data Mining Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe