The Australian and New Zealand (ANZ) video conferencing market is set to grow strongly over the next four years thanks to an enterprise spending recovery and a decrease in bandwidth costs.
Research form Frost and Sullivan has predicted the market will continue to increase with analyst Pranabesh Nath saying technological advancements are aiding developments.
“Throughout 2009 the video conferencing endpoints market remained active despite the global recession with new product launches from both emerging and established vendors. High definition systems in particular witnessed a flurry of activity, with the continued penetration of popular and affordable solutions from leading vendors. As a result, almost all of the units sold in 2009 in the mid to high-range market were high definition solutions,” he said.
While Nath said bandwidth costs may be stopping some CIOs from adopting video conferencing on transnational private Internet protocol (IP) networks, these issues are set to ease in the coming years.
“Pure IP systems are already widely deployed in urban cities of the region. As bandwidth costs continue to decline and become more available beyond these urban areas, we expect pure IP systems to see huge uptake in the mid- to long-term,” Nath said.
The news comes as CIO last month took an in-depth look into videoconferencing and defined parameters for the business case.