UBank CIO Jeremey Hubbard has been named Rest\u2019s group executive, innovation and transformation.\nRetail employees superannuation trust (Rest) has around two million members and has $51 billion in funds under management.\nHubbard- who clinched the ninth spot on the CIO50 List 2018 - has over 20 years\u2019 experience driving digital strategy and solutions across Australia, China and the UK. \nHubbard told CIO Australia last year he led UBank\u2019s digital business to deliver rapid technology change and innovation across the organisation. \nSpecifically, he said he lled an end-to-end agile transformation of the UBank Digital team, resulting in a 200 per cent increase in developer efficiency and increasing release frequency to fortnightly from every six weeks.\n\u201cI have played a key role in the development and deployment of UBank's digital and financial products since 2008. I led the implementation of UBank's market leading digital home loan capability which launched in 2011,\u201d Hubbard told CIO Australia last year. \n\u201cI spearheaded UBank's AI journey including the launch of Australia's first ever virtual assistant to support the home loan application process. I\u2019m focused on innovating beyond the boundaries of banking and I\u2019m a key member of the leadership team at Australia's fast-moving fintech with a banking license.\u201d \nHis goal at the time was to \u201cleverage technology to make the banking experience simpler, better and smarter,\u201d he said. \n\u201cWe\u2019re making challenging issues incredibly simple for our customers and technology is our greatest asset.\u201d\nHubbard said he and his team completed four innovative projects that simplified banking services and ensured UBank stayed at the forefront of digital banking in an environment where there\u2019s an increasing number of non-traditional competitors entering the market.