Online bank ING Direct has found that customers who use a tablet device to access its services are likely to be more engaged, with higher savings balances and more products than non-tablet users. Mobile has now overtaken online banking as the preferred channel for ING Direct’s customers to handle their finances, with Apple iPad the most popular device behind the iPhone, according to the bank’s latest research. ING Direct said its tablet customers are almost twice as likely to have multiple banking products, and 80 per cent higher savings balances than those using smartphones. Tablet users also have more than 90 per cent higher payment account balances than mobile customers. Finally, tablet customers who use a native app log in four times more than customers who use their tablet’s browser. ING Direct’s executive director of customer distribution, Lisa Claes, said 40 per cent of Australians now own a tablet and within four years, 22 million units will have been sold. ING Direct has invested heavily in its mobile banking capabilities. In June last year, the bank created an app that lets users view their balances across all accounts before logging in and transfer money to anyone in Australia with email or SMS notifications. This followed earlier customer complaints that its mobile banking app had a limited set of features. ING Direct is a branch-less bank that relies on its customers accessing their accounts over the web, mainly using their mobile devices. In 2012, the bank reported a 280 per cent increase in mobile interactions with its customers. Follow CIO Australia on Twitter and Like us on Facebook… Twitter: @CIO_Australia, Facebook: CIO Australia, or take part in the CIO conversation on LinkedIn: CIO Australia Follow Byron Connolly on Twitter:@ByronConnolly Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe