We live in a world of data. Think back to when your company first started storing data, years ago: do any of you remember those clunky tapes, floppy disks, burning CDs, and DVDs? Everything about data storage has changed since then.\nThere\u2019s an insane amount of data today and most of it is new \u2014 an IBM study from 2017 asserted that 90% of all data had been created in the previous two years. And you can bet the pace has accelerated since then. Companies are storing every bit of data they can get their hands on, in every possible location. Your company might still have legacy machines on-premises, while leveraging any number of\u00a0cloud storage solutions\u00a0in parallel.\u00a0\nYour business and your software have to evolve to keep up. Be honest with yourself: how is that going?\nIncrease revenue, differentiate your business\nDigital transformation is a term that\u2019s been thrown around since the 90s, but what does it mean? For most businesses, digital transformation means aligning all of your systems towards a new, more efficient and effective paradigm, something on which you can build the future of your business. It can take five to ten years and encompass a wide range of processes. Here we\u2019re going to discuss three key areas that successful businesses focus on during their transformations:\n\nEnabling data-driven decisions throughout the company (not just in certain departments or teams)\nMonetizing data\nChoosing a modern software architecture\n\nFirst off, insights everywhere: we live in a data-driven world. You know your company has a lot of data, but are you using it to make smarter decisions? Analytics and business intelligence (BI) are no longer the province of a handful of specialized experts. To be sure, data analysts will always be a core part of any company\u2019s data strategy, but frontline business users need to be empowered with tools that allow them to perform ad hoc analyses and make smarter decisions based on their unique needs, regardless of technical skill. By putting insights and actions directly into workflows and in the hands of every contributor, you can create a truly data-driven workforce.\nBut that\u2019s just the beginning of how data can transform your business and help you succeed. Truly innovative companies are finding ways to embed insights into their products, increasing stickiness and user adoption and creating a new revenue stream, as well as a market differentiator. Every company is becoming a\u00a0data company. If yours is too late adapting to this trend, it will not survive. As part of your digital transformation, you need to find an analytics and BI partner that will empower your in-house users and builders. Think of developers, who will create customer-facing analytic apps embedded into your core product to bring in\u00a0new revenue.\nLastly, let\u2019s talk architecture. There\u2019s only one term we need to bring up here: cloud. All that data we talked about at the beginning of this post? It\u2019s all going to one place today: the cloud. The rise of cloud data storage has completely changed the business world. Software is eating the world, as Marc Andreessen famously stated in his\u00a02011 WSJ article, and the cloud is the main mechanism for that push these days.As you digitally transform your business, it\u2019s imperative that you implement a cloud-native architecture that interfaces seamlessly with cloud data sources and easily brings that data and the insights from it to your team and your users.\nStartups being built today exist entirely on the cloud and are capable of running from anywhere and scaling to support any number of users without human interaction. Opex completely replaced Capex and moved it all to the cloud. And so, as you digitally transform your business, it\u2019s imperative that you implement a\u00a0cloud-native architecture\u00a0that interfaces seamlessly with cloud data sources and easily brings that data and the insights from it to your team and your users.Drive ROI from your data \u2014 wherever it is\nYou don\u2019t just wake up one day and decide to move all your data to the cloud. Digital transformations take years to successfully execute. Undertaking a\u00a0cloud migration\u00a0by moving all your data from wherever it is (on-premises systems, other cloud solutions, etc.) to a single- or multi-cloud setup, is a big part of that. As huge of a task as it is, putting all your data onto the cloud is the only way for your organization to leverage the universal accessibility, speed of analysis, and ease of embedding and insight-sharing that will lay the foundation for your company\u2019s future success.\u00a0\nI can\u2019t emphasize enough the importance of developing your software on\u00a0cloud-native architecture. This will help you take advantage of the cloud ecosystem\u2019s many benefits. Using a cloud-native analytics platform is a key to maximizing value from your cloud data long-term (to power your data-driven organization and analytic apps). It also provides a semantic layer for you to connect and interact with all your data, wherever it is, during your migration. This means your internal decision-makers can always get the analytics they need to make smarter decisions. Your developers can also keep working on the next generation of analytic apps to deliver insights to your customers and help you start seeing ROI sooner. The right analytics solution is the lynchpin that holds your transformation and migration together.Choose the right cloud; choose the right analytics partner and thrive\nAWS is the biggest cloud provider on Earth. They basically invented the elastic cloud storage and computing model that the entire industry has grown up around. Standards and processes pioneered by AWS are applied by every successful cloud provider.\nIf you\u2019re bringing all your data to AWS anyway (the countless cloud options that you can choose from make that very likely), here are some guideposts to set you up for success in selecting the right\u00a0analytics partner:\n\nChoose a vendor that is built to run on AWS.\nMake sure their platform runs on cloud-native architecture.\nIf possible, select an AWS Competency Partner \u2014 this means you\u2019re getting a proven team that is certified in helping customers find the best products to analyze their data (no matter how much they have).\nBe sure the company you select has a deep bench of experts and expertise operating large-scale Redshift deployments.\n\nI\u2019d be remiss if I didn\u2019t offer up an example of an analytics partner who fits the bill beautifully.\u00a0\nSisense is built to run on and with AWS. You can deploy Sisense on your machines, on ours, or entirely on AWS. Our cloud-native architecture was built to run on Amazon Linux 2 and developed working closely with AWS.\nOn top of all that, Periscope Data (now part of Sisense), has years of experience operating a large-scale Redshift deployment: a fleet of 335 clusters combining over 2000 nodes. We also happen to be an\u00a0AWS Data & Analytics Competency Partner, the highest possible recognition of our analytics technology leadership position. The Sisense team is filled with experts who can guide you through the process of gathering, storing, and governing your data.\nBuild boldly, win the future\nA digital transformation isn\u2019t just about streamlining your business so that you can do what you were doing before, only better. It\u2019s about imagining a bold new direction for your business and having a clear vision for what you\u2019re building. We live in a cloud data world, so you need cloud-native architecture for your software and a powerful cloud solution to store all your data.\nYour analytics and BI solution pulls that all together, smooths over your migration, and is part of the foundation on which you\u2019ll build the next stage of your business. Sisense\u2019s cloud-native architecture, AWS integration, and analytics expertise can help you achieve all this and more. Whatever you\u2019re building, build it boldly with Sisense.\nAbout the author: Guy Levy-Yurista, PhD is the Chief Strategy Officer at Sisense and an executive leader and entrepreneur with 20+ years of experience in Fortune 500, startup, and venture capital environments.\nAbout Sisense\nSisense offers the only independent analytics platform for builders to simplify complex data, and build and embed analytic apps that deliver insights to everyone inside and outside their organizations. Sisense lets builders collaborate on a single platform, delivered in a hybrid, cloud-native environment with the industry\u2019s lowest cost of ownership, to create true democratization of data and analytics. More than 2,000 customers across the globe rely on Sisense, including industry leaders like Tinder, Philips, Nasdaq, and the Salvation Army. Learn more at www.sisense.com.