Immigration NZ partners with Qrious for marketing programme

Immigration New Zealand is using Ubiquity, the marketing automation platform of Qrious, to drive interest from skilled migrants whose occupations are on the country’s skill shortage list.

Qrious says it will provide the latest in personalised marketing with an automated lead nurture programme that will let the government agency seamlessly guide appropriate migrant applicants through the typically complicated process of immigration.

Ubiquity will allow Immigration New Zealand to take the data from website registrations and feed it directly into a sophisticated lead nurture programme that includes a series of personalised emails – based on their occupation, nationality, age and visa type – to help prospects make informed decisions about their future, explains Qrious.

“Partnering with Qrious allows us to benefit from the full power of marketing automation. We are really impressed at the effort they go to work with us to co-design solutions to meet our specific needs,” says Greg Forsythe, national manager, marketing, Immigration New Zealand.

“All of which lets us capture, nurture and retain leads at a scale which would be otherwise impossible.”

Forsythe says that once the migrants arrive in New Zealand, they are automatically sent personalised information to help them understand local tax obligations, employment rights, healthcare, education and more.

“The ability to use data to personalise communications ensures relevance and delivers high quality engagements with high value migrants, providing a fantastic first impression of New Zealand.”

Nathalie Morris, CEO of Qrious, says that her team has successfully built a complete lead nurture and retention programme that is highly-personalised, yet user-friendly enough to be maintained and managed by Immigration New Zealand themselves.

“We are excited to see a Government agency embracing data and automation in a sophisticated way to streamline processes, increase efficiency and create a great customer experience,” says Morris.

Immigration New Zealand is using Ubiquity, the marketing automation platform of Qrious, to drive interest from skilled migrants whose occupations are on the country’s skill shortage list.

Qrious says it will provide the latest in personalised marketing with an automated lead nurture programme that will let the government agency seamlessly guide appropriate migrant applicants through the typically complicated process of immigration.

Ubiquity will allow Immigration New Zealand to take the data from website registrations and feed it directly into a sophisticated lead nurture programme that includes a series of personalised emails – based on their occupation, nationality, age and visa type – to help prospects make informed decisions about their future, explains Qrious.

“Partnering with Qrious allows us to benefit from the full power of marketing automation. We are really impressed at the effort they go to work with us to co-design solutions to meet our specific needs,” says Greg Forsythe, national manager, marketing, Immigration New Zealand.

“All of which lets us capture, nurture and retain leads at a scale which would be otherwise impossible.”

Forsythe says that once the migrants arrive in New Zealand, they are automatically sent personalised information to help them understand local tax obligations, employment rights, healthcare, education and more.

“The ability to use data to personalise communications ensures relevance and delivers high quality engagements with high value migrants, providing a fantastic first impression of New Zealand.”

Nathalie Morris, CEO of Qrious, says that her team has successfully built a complete lead nurture and retention programme that is highly-personalised, yet user-friendly enough to be maintained and managed by Immigration New Zealand themselves.

“We are excited to see a Government agency embracing data and automation in a sophisticated way to streamline processes, increase efficiency and create a great customer experience,” says Morris.