Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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The Next Level in Recommendation and Personalization Technology with Adobe Target

For strategic marketing initiatives, personalization capabilities, especially product and content recommendations, are too important to be handled by dated technology. B2C and B2B businesses realize that recommendations have powerful personalization impact...
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