Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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Adobe and LinkedIn Team Up to Deliver More Effective ABM

Many brands have recognized that LinkedIn is invaluable to their marketing efforts. Now Adobe and LinkedIn are working together to significantly increase the platform’s marketing utility, especially for account-based marketing (ABM) programs.
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