Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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An Inquisitive Citizen Data Analyst

Every day, people around the world generate a collective 2.5 quintillion bytes of data. To put that in perspective, one “quintillion” is a 1 followed by 18 zeros — it's a number frequently used to quantify the mass of the Earth in tons.
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