What exactly is a data-driven organization?

Understanding what makes a data-driven business is essential for any company wishing to remain relevant over the next decade.
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Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.