Feature

Why Intex, India’s Third-Largest Mobile Maker, is Defying Conventional Wisdom

In an age dominated by online-only sales and when e-commerce’s just killed off brick-and-mortar player UniverCell, why is Intex investing Rs 100 crore to create 400 physical stores? Vishal Malik, DGM-Retail Business, Intex, makes sense of that decision.