Big data is all the buzz, but it is more critical to know how businesses and organizations are using big data to make better decisions and drive profitability.Earlier, the ability to gather, organize, manage, and analyze massive amount of data was largely the department of either scientists or government. But nowadays, data collection and analysis has become the prime key to have a competitive advantage for digital companies.The depth and breadth of digital devices and online interactions\u2014from smartphones and tablets to Web browsing history\u2014has created an unprecedented wealth of consumer data. By finding new and valuable insights from all available data, organizations can enhance their productivity, reduce costs and leverage new business opportunities with a well-informed data-driven approach to operations.Teradata sees the value in big data, and believes that it will change the speed and quality of business insights. Therefore, it has come up with an integrated solution to help organizations harness, understand and execute on available data, which is necessary for modern business success.Sunil Jose, MD, Teradata India, claims that Teradata Unified Data Architecture (UDA) is a truly unified solution in the market, which integrates three types of engines to provide the suitable analytical capabilities for any kind of data. \u201cTeradata Unified Data Architecture allows businesses to capture, organize, support, and effortlessly access all their data,\u201d said Jose.He added, \u201cWe have the ability to provide a data lake, which is our Hadoop platform, allowing our customers to look at any data from anywhere. The idea is to look at the entire data hybrid architecture and try to bring value to businesses.\u201dOrganizations can ask any question of any data at any time to unlock new and valuable insights, resulting in deeper customer predictive models, and better understanding of root causes of bad customer service, as a few examples.\u201cNo data is too big or too complex. Customers can ask the any sort of challenging questions and our Unified Data Architecture will give you speedy answers,\u201d said Jose.Teradata Unified Data Architecture helps customers to achieve a unified, comprehensive view of their data so that one can change unseen opportunities into profitable insights, effectively manage, and leverage the data that powers organizational opportunities, and make smarter business decisions based on relevant insights.By providing operational insights to customers to increase productivity, stream-line costs, and unleash the value of big data, Teradata UDA aims at offering a competitive advantage to customers.\u201cWith wide-ranging business analytics, UDA helps businesses to gain profits and a competitive advantage by leveraging existing, and emerging technologies,\u201d concluded Jose.