Keynote speaker, Peter Bendor Samuel, CEO, Everest Group talks about the one thing enterprise customers need to watch out for – The Digital Trough. Peter walked the audience through what ails the digital journey and the billion-dollar question: Sustainability. The scene playing out in the enterprise space can be depicted by two stories. On one side there’s the digital story – A beautiful romance that we’re trying to embrace and engage in. Then, there’s the horror story – One that prophesizes the armageddon brought about by digital disruption. Peter Bendor Samuel, CEO, Everest Group talked about the influx of digital disruption in the industry, and what this means for the end user, the employees, and the partners.“Firstly, digital is easy – It’s intuitive, it’s accessible, flexible, and it’s all about me,” said Samuel. But what we mostly miss is this – “Not all applications of digital are complete,” he added, “for instance, buying a dishwasher online would still need to interact with the company reps for installation. Downloading a book from Apple Store is absolutely complete.”Describing the Digital landscape, he explained, “When we talk about digital, we think of it in three layers – The interaction layer; the enabling layer (stuff like 3-D printing, cloud infrastructure, big data, etc.). Sitting in between these layers, we have an immigration challenge, and where we can have things like Dev Ops and agility.” Sharing his research experience, Samuel said that more than 30 percent of digital projects don’t meet their objectives, or don’t meet completion. Also, less than one percent out of the 30 percent that succeed create a competitive advantage.He ended his talk by taking a potshot at the CMO. “What’s surprising is that the pony-tailed CMO’s bags 24 percent of the Digital budget,” You can now catch up with our extensive NASSCOM 2016 coverage. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe