The scene playing out in the enterprise space can be depicted by two stories. On one side there\u2019s the digital story \u2013 A beautiful romance that we\u2019re trying to embrace and engage in. Then, there\u2019s the horror story \u2013 One that prophesizes the armageddon brought about by digital disruption. \u00a0Peter Bendor Samuel, CEO, Everest Group talked about the influx of digital disruption in the industry, and what this means for the end user, the employees, and the partners.\u201cFirstly, digital is easy \u2013 It\u2019s intuitive, it\u2019s accessible, flexible, and it\u2019s all about me,\u201d said Samuel. But what we mostly miss is this \u2013 \u201cNot all applications of digital are complete,\u201d he added, \u201cfor instance, \u00ad\u00ad\u00adbuying a dishwasher online would still need to interact with the company reps for installation. Downloading a book from Apple Store is absolutely complete."Describing the Digital landscape, he explained, \u201cWhen we talk about digital, we think of it in three layers \u2013 The interaction layer; the enabling layer (stuff like 3-D printing, cloud infrastructure, big data, etc.). Sitting in between these layers, we have an immigration challenge, and where we can have things like Dev Ops and agility.\u201dSharing his research experience, Samuel said that more than 30 percent of digital projects don\u2019t meet their objectives, or don\u2019t meet completion. Also, less than one percent out of the 30 percent that succeed create a competitive advantage.He ended his talk by taking a potshot \u00a0at the CMO. \u201cWhat\u2019s surprising is that the pony-tailed CMO\u2019s bags 24 percent of the Digital budget,\u201d\u00a0\u00a0You can now catch up with our extensive NASSCOM 2016 coverage.