Keynote speaker, Peter Bendor Samuel, CEO, Everest Group talks about the one thing enterprise customers need to watch out for u2013 The Digital Trough. Peter walked the audience through what ails the digital journey and the billion-dollar question: Sustainability. The scene playing out in the enterprise space can be depicted by two stories. On one side there’s the digital story – A beautiful romance that we’re trying to embrace and engage in. Then, there’s the horror story – One that prophesizes the armageddon brought about by digital disruption. Peter Bendor Samuel, CEO, Everest Group talked about the influx of digital disruption in the industry, and what this means for the end user, the employees, and the partners.“Firstly, digital is easy – It’s intuitive, it’s accessible, flexible, and it’s all about me,” said Samuel. But what we mostly miss is this – “Not all applications of digital are complete,” he added, “for instance, buying a dishwasher online would still need to interact with the company reps for installation. Downloading a book from Apple Store is absolutely complete.”Describing the Digital landscape, he explained, “When we talk about digital, we think of it in three layers – The interaction layer; the enabling layer (stuff like 3-D printing, cloud infrastructure, big data, etc.). Sitting in between these layers, we have an immigration challenge, and where we can have things like Dev Ops and agility.” Sharing his research experience, Samuel said that more than 30 percent of digital projects don’t meet their objectives, or don’t meet completion. Also, less than one percent out of the 30 percent that succeed create a competitive advantage.He ended his talk by taking a potshot at the CMO. “What’s surprising is that the pony-tailed CMO’s bags 24 percent of the Digital budget,” You can now catch up with our extensive NASSCOM 2016 coverage. Related content feature Expedia poised to take flight with generative AI CTO Rathi Murthy sees the online travel service’s vast troves of data and AI expertise fueling a two-pronged transformation strategy aimed at growing the company by bringing more of the travel industry online. By Paula Rooney Jun 02, 2023 7 mins Travel and Hospitality Industry Digital Transformation Artificial Intelligence case study Deoleo doubles down on sustainability through digital transformation The Spanish multinational olive oil processing company is immersed in a digital transformation journey to achieve operational efficiency and contribute to the company's sustainability strategy. By Nuria Cordon Jun 02, 2023 6 mins CIO Supply Chain Digital Transformation brandpost Resilient data backup and recovery is critical to enterprise success As global data volumes rise, business must prioritize their resiliency strategies. By Neal Weinberg Jun 01, 2023 4 mins Security brandpost Democratizing HPC with multicloud to accelerate engineering innovations Cloud for HPC is facilitating broader access to high performance computing and accelerating innovations and opportunities for all types of organizations. By Tanya O'Hara Jun 01, 2023 6 mins Multi Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe