It won\u2019t be a surprise if most people familiar with artificial intelligence equate it to Watson. IBM Watson became an overnight star when it participated in the quiz show Jeopardy!, defeating former winners Brad Rutter and Ken Jennings. That was some four years ago. But now when artificial intelligence is slowly climbing the mainstream technology ladder, will enterprises intelligently use cognitive computing in 2016? Well, even Watson will find it difficult to answer.Artificial intelligence is one of the current buzzwords and technology companies \u201cget enamoured\u201d with such buzzwords, feels Sri Karumbatti, CIO at Stumpp, Schuele & Somappa Springs, a Bangalore-based automotive enterprise which deals with artificial intelligence for its internal processes.\u201cAs business leaders, you have to see if there is a return on the investments. If there are good case studies, then people will start adopting these technologies. You should not adopt it just because it is the coolest thing right now,\u201d he said.2016 also may be the year that can make artificial intelligence big, thanks to all the government initiatives like Digital India and Make in India.\u201cIf the economy revives and initiatives like Make in India and Digital India come through, people will use technologies like AI whenever there is a skill gap,\u201d said Samiron Ghoshal, Partner & Leader-IT Advisory Services at EY.However, Audrey William, head of ICT research, ANZ, Frost & Sullivan, said in a company blog post that globally cognitive computing and artificial intelligence platforms will be one of the trends that will become big across industries in 2016.\u201cWhilst artificial intelligence solutions will gain in adoption, it is worth noting that the human element is still important as not all services can be taken over by AI,\u201d she said.Intelligent personal assistants are also making their way in the market with Facebook\u2019s M and Baidu\u2019s Duer.\u201cThe battleground for intelligent personal assistants will increase with nearly every large technology company investing in developing an intelligent personal assistant platform,\u201d William added.Furthermore, according to Worldwide Market Forecast (2013-2018), the market for natural language processing is expected to grow from $3.8 billion in 2013 to $9.9 billion in 2018, having a CAGR of 21.1 percent over the period.2016 also may be the year that can make artificial intelligence big, thanks to all the government initiatives like Digital India and Make in India.In IBM\u2019s 10 Key Marketing Trends for 2016, Deepak Advani, general manager at IBM Commerce, said that in 2016 and beyond, these technologies will increasingly help companies understand customers and prospects on completely new levels by learning about their behaviour, personalities and emotions, pinpointing what tone will resonate best in brand messages, and optimizing offers and content for each customer journey based on the progressive discovery of intent.\u201cThrough this deep level of understanding, marketers can then design and engineer perfect moments that not only establish deeper levels of customer engagement but make this engagement so memorable that it spawns a new level of intimacy with each person,\u201d he said.Will Machines Take Over?\u201cMachines will take over the world\u201d\u2014this phrase always makes us wonder if it is ever possible. Employees have had this fear that once AI is deployed completely in enterprises, it will take over their jobs. Won\u2019t that horrible?However, Dr. Kailash Nadh, CTO of Bangalore-based financial technology firm Zerodha, said that there is still time for such a situation. \u201cA lot of industry leaders such as Bill Gates are pondering over a scenario where, not necessarily AI, but massive automation with artificial intelligence involved will cost a lot of jobs,\u201d he said.But Nadh said there are terms and conditions to see such a day. \u201cThere is no end to learning about artificial intelligence. The day we create true artificial intelligence and do not have to be involved at all, then yes we should be worried about unemployment. But there is still a long time for that.\u201dAccording to Narrative Science\u2019s State of Artificial Intelligence and Big Data in the Enterprise Report 2015, executives feel differently about this \u201cdoomsday,\u201d 80 percent of the participants feel that AI will create more jobs and increase employee efficiency.\u201cThough artificial intelligence is capable of more, findings suggest that enterprises are aware of the potential business benefits of having consistent, on-demand information that improves decision making. According to the survey findings, embracing artificial intelligence will help to achieve this goal,\u201d the report concluded.