by Saheli Sen Gupta

Writer Corporation improved its topline and revenue with one program

Nov 16, 2017
AnalyticsCIOCloud Computing

The company incorporated Global Move Management Ecosystem, which created a digital ecosystem facilitating new revenue stream.n

In its digital journey, global industry leader Writer Corporation launched a pivotal initiative: Global Move Management Ecosystem. This project created a digital ecosystem that facilitated a new revenue stream and helped the topline to grow.

Through this project, the organization can now tap global customers and service them using a digital platform. It consists of an ecommerce portal, a digital payment gateway, cloud hosting, and a global move management app on mobile environment along with an underlying infrastructure of servers, storage, network and databases.

The company built this project using technologies like artificial intelligence (AI), cognitive computing, analytics, big data, mobility and cloud computing.

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In an increasingly mobile environment where data needs to be accessible from any device a customer or an employee might be using, a mobile app is of utmost importance. And with this project, the company ensured that its customers can find the best quality and the best price deals on any device they might carry.

“Customers can now place orders digitally and track the execution of orders at every stage creating a ‘customer wow’ experience,” says Yateen Madhukar Chodnekar, group CIO of Writer Corporation. The new processes were defined with a complete digital outlook and have enabled the organization to be ready for future with an exponential increase in global orders.

Increased revenue

With a successful implementation, the business forecasts predicts a three times growth for Writer in the next five years. The project enabled the organization to tap business across borders bringing in more global customers without any upfront capital overseas investment.

The company also experienced an increase in its topline and revenue, and received highly positive and encouraging reviews from its customers all over the globe. The organization can now service a customer’s personalized requirements with the best deals and best quality.

With another victory under its helm, it is now embarking on a digital journey and is gearing for the future.