Price of entry or corporate strategy: how pharma and biotech are approaching digital health

Eliminating friction and creating value are driving investments in digital health in the pharma/ biotech sector. However, the value drivers are unique to the sector.
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Paddy Padmanabhan is the author of the best-selling book Healthcare Digital Transformation – How Consumerism, Technology and Pandemic are Accelerating the Future. He is the founder and CEO of Damo Consulting, a digital transformation advisory firm that works with healthcare enterprises and digital health companies. He is the host of The Big Unlock, a podcast focusing on healthcare digital transformation. He is also the author of the book The Big Unlock – Harnessing data and Growing Digital Health Businesses in a Value-based Care Era.

The opinions expressed in this blog are those of Paddy Padmanabhan and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.