The Infocomm Media Development Authority of Singapore (IMDA), Singtel and DBS rolled out this week 99sme.sg, a new ecommerce platform that aims to help Small and Medium Enterprises (SMEs) merchants in the city-state to easily adopt digital technologies and provide their customers with omnichannel experiences. \nThe new online platform gives retailers additional channels to sell their products, connects neighbourhood shops to nearby consumers, and optimises retailers\u2019 inventory for demand.\nThe platform is a complement to the 99%SME campaign, co-founded in 2015 by Singtel and DBS to help SMEs adopt digital technology to grow their businesses and supports IMDA\u2019s existing plans to boost the digital capabilities of Singapore\u2019s retail sector.\nSince its launch, the campaign has supported more than 8,000 SMEs in their digitalisation journey.\nThe name 99%SME alludes to the fact that SMEs make up 99% of businesses in Singapore. They also employ 70% of Singapore\u2019s workforce and contribute to nearly half of the country\u2019s GDP. \nTo help SMEs accelerate their digitalisation journey, Singtel and DBS are partnering the Federation of Merchants\u2019 Association, trade associations, chambers of commerce, polytechnics and corporate partners to reach out and encourage SMEs to support the new 99%SME platform. \n\u201cRecognising that SMEs need more support to thrive in the digital economy, multinational corporations (MNCs) and public sector partners must collaborate to close the gap with SMEs,\u201d said Joyce Tee, group head of SME banking at DBS Bank. \n\u201cThe B2B e-marketplace pilot launch was successful, and we\u2019re in the processing of onboarding large corporates. With support from the broader ecosystem partners and by leveraging the power of new technologies, SMEs will be given the tools needed to grow revenue and expand into new markets,\u201d she added.\nThe new platform was launched by Sim Ann, Senior Minister of State at Ministry for Communications and Information and Ministry of Culture, Community and Youth.