What makes a leader effective? In multiple studies, there is one common skillset that’s been found to be more important than any other competency: communication. Credit: Rawpixel In today’s world if someone asks, “Are you connected,” in most cases, the instant answer would be “yes.” Most likely the question would have been interpreted to mean connected via WiFi or internet. For a technology leader, however, the question is usually meant in a different context, a paradoxical context. It’s easy to acknowledge that technology leaders would be well connected using various technical tools. But how well are these leaders connected with their people…with their team? Why a connected leader is an effective leader Multiple surveys and articles mention “people skills” as one of the most important leadership traits. A major part of people skills is related to communication skills. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe In a research study of 195 leaders in 15 countries over 30 global organizations carried out by Sunnie Giles (and reported in an HBR article, “The Most Important Leadership Competencies, According to Leaders Around the World”), communication was a major theme across the top 10 competencies. As you might have experienced firsthand yourself, in any industry managers manage two types of personnel: introverts and extroverts. And it’s readily apparent that communicating with extroverts is far easier than with introverts. Before we proceed, let’s understand how the terms extrovert and introvert were defined. Carl Jung, the well-known psychologist, is considered to have defined the terms “introvert” and “extrovert.” He classified people based on how they re-energized. People who replenish energy by group activity are extroverts. If they need to be alone and have some quiet to re-energize, they’re introverts. Thus, introvert or extrovert is simply a personality type. Each type has its own strengths. It’s interesting to note that, according to Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking, more than one-third of the world’s population are introverts. However, if we just consider the IT industry, it’s observed to have more introverts than extroverts. In a study conducted by University of Tennessee titled, “Distinctive Personality Traits of Information Technology Professionals,” it was found that: “IT professionals had significantly higher levels of agreeableness and tough-mindedness, and lower conscientiousness, emotional stability, extraversion, assertiveness, customer service orientation, optimism, and work drive.” The study also mentions that: “…the Institute for Management Excellence (2003) reported that only 25% of the general population can be considered introverted while 67% of computer professionals are introverted. They also noted that IT work is suited to introverts because of the long, quiet hours spent working alone.” I would also add that one of the factors contributing to IT professionals being generally considered as introverts is the social and cultural challenges of the immigrant worker. If you look at today’s IT force, you’ll find that the majority of IT professionals are immigrants. While they may not be inherently introverted, the culture and social adaptation challenge to be part of the US team make them rather quiet, resulting in them to be labeled as introverts. The IT leaders’ challenge The point of all this is that IT leadership faces a paradoxical challenge. On the one hand, leadership needs to communicate well with the team. But the team, in general, is introverted, making communication difficult. Is there a way for the IT leader to communicate, engage and motivate this kind of team? Is there a way to overcome this challenge? How can IT leaders be more “connected?” 6 proven strategies to be an effective connected leader Here are some of the proven tips that can help an IT leader to be connected effectively: Be open, honest and trustworthy Know your audience Understand the needs of the audience Listen (more) Have a simple, clear, concise message Understand non-verbal communication Let’s look at each of these in detail. 1. Know thyself – Be open, honest and trustworthy We considered the IT team as a mix of an introvert or extrovert personality types. While each type needs to be communicated differently, there is one thing that is common in both the personality types. And that is both the types perceive the leader effective when the leader is trustworthy. The first step to be a leader who effectively communicates is to have the audience ready to be open to receive the message. If the audience does not think the leader is trustworthy, the communication channel will not open up and the message will be lost before even heard. 2. Know your audience The reader group here at CIO.com does not need to worry about trustworthiness. This brings us to the second point of knowing the audience itself. The leader needs to understand that the message can be delivered in various ways or using a different medium, but do not expect it to be received and interpreted the same by everyone. 3. Understand the needs of the audience An IT leader needs to understand the inherent difficulties from various angles. Before implementing any decisions, the IT leader needs to understand the requirements from technical as well as personal levels. For example, when there is a consideration of rolling out a newer version or totally new software, a leader needs to evaluate not only the feasibility and technical implications but also the consequences of the team using the software. There have been various cases where very useful software rollout went awry because the leader did not consider the implications of implementing such a change. So how can a leader understand the needs? By communicating to the audience. The communication could be to the technical team as well as to the business team. Based on the type of the message or communication, it could be delivered in a group meeting, via email, or in a personal meeting. In each of the ways of delivering the message, acceptance and interpretation could vary by the recipient’s personality type. This is why knowing and understanding the introvert and extrovert personality type will help. In a group environment, the introverts may not be ready to raise concerns if they have it. In this case, they need to be approached individually or at least in a smaller group environment where the introverts are comfortable to express themselves. A leader should strive to create such an environment that all the questions, concerns, and ideas can be gathered. 4. To (really) communicate, talk less, listen more This point is not new but needs to be hammered again anyway. This particular habit of listening more applies to any leader be in IT or not. And it is for a reason. As it is said, we are given one mouth and two ears so that we should speak less and listen more 🙂 As a leader, it becomes imperative that the team members feel that they are ‘heard’. A leader needs to create an environment where anyone can bring and discuss any type of feedback on the idea, may it be positive or negative. 5. Have a simple, clear, concise message Communication does not need to be a long-winded conversation. In fact, the concise and clear the message is, the better it will be received. It is easy to keep going on during the discussion, but the true leader can articulate the message in a concise manner. If it is a group meeting, set the agenda, and stick to the time. If it is a personal meeting, listen more; get feedback with a simple message. 6. Understand non-verbal communication Last, but not least is the ability to pay attention to body language as a part of communication. While anyone can benefit from understanding non-verbal communication cues, a leader needs to understand it better from a couple of perspectives. First of all, as a leader you’ll be judged by a larger audience. The message a leader is trying to deliver should be in concert with his or her body language. Having the body convey something different than the verbal message can be detrimental to the leader’s personality. Secondly, a leader not only needs to deliver his message with the right body language, he also needs to understand feedback from the team…and understanding body language can lead to better understanding overall. For an effective leader, communication is one of the most important tools, and using it effectively requires skill and practice. Being considerate of the personality type of various team members, the IT leader needs to adapt his or her message and style to be considered truly effective…and truly connected. Related content opinion The secrets of high-performing teams While a motivated team is important to succeed in todayu2019s competitive business world, a team that embraces entrepreneurial thinking can be a real game-changer. But can that mindset be taught? By RD Jani Sep 03, 2019 6 mins IT Leadership opinion The trait great leaders do NOT have A leader with an open mind is ready to learn, lets the team think creatively and is ready to protect the team. But there's one trait true leaders don't have... 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