Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.


The Customer Experience Management Mandate

Consumers want more than just products and services. They want experiences. That’s why so many organizations, regardless of industry, are reorganizing and strategizing around the customer experience mandate.
cxm mandate
Adobe stock