Green House Data got its start in 2007 by helping clients on their IT journey, with sustainable cloud services at the center of their practice. We spoke with CTO Thomas Burns, who co-founded Green House Data with CIO Cortney Thompson and CEO Shawn Mills, about the company\u2019s journey over the past 12 years, the changes shaping IT, and why no two enterprises are the same.\nWhen Green House got started, many organizations were only just beginning to look not only at the cost of their data centers, but also how they might be made more efficient \u2013 which inspired the company\u2019s name.\n\u201cWe had a vision for sustainability and our initial business plan was to build out more efficient, cost-effective locations,\u201d says Burns. \u201cOne of the ways we wanted to reduce the of the overall impact of colocation facilities was to utilize virtualization technologies from VMware. As a result, virtualization was one of the services we focused on when looking at clients\u2019 infrastructure. And of course, we could lower their costs at the same time.\u201d\nProjects quickly evolved into a hybrid model in which customers utilized their own, now virtualized infrastructure, supplemented by Green House Data\u2019s public and private cloud services to augment their growth.\nIn fact, the genesis for the company\u2019s gBlock\u00ae Cloud, which is a VMware Cloud Verified service, \u00a0can be traced to a project for Green House Data\u2019s first customer \u2014 one that remains a valued client to this day. The firm, a media property, was looking for colocation, but exploring the requirements in detail, Green House Data\u2019s virtual VMware infrastructure proved to be a highly effective, less costly, and quick to implement option.\nGreen House Data\u2019s infrastructure grew, and today the gBlock Cloud comes in public, private, and hybrid cloud configurations, with compute, storage, and networking capabilities. To ensure availability and low latency, cloud deployments and cloud data centers are located across the country, including Bellingham, Seattle, Cheyenne, Dallas, Denver, Orangeburg in New York, and Atlanta.\nOf course, IT needs continue to evolve. Burns notes that the company\u2019s customers not only demand cloud services, but also other capabilities that software-based networks make possible.\n\u201cWe serve organizations of every kind, but have a particularly strong presence in financial services, health care, information technology, manufacturing, and retail,\u201d he says. \u201cPerhaps not surprisingly, we see a lot of demand for private cloud \u2013 particularly for compliance reasons \u2014 and we work extensively with legacy systems which for many of our customers are still are viable and worthy of adaptation.\u201d\n\u201cOne thing we\u2019re seeing a lot more need for is innovation in the application stack that today\u2019s networks make possible,\u201d he continues. \u201cThat\u2019s why we support the full software development cycle and DevOps operations our customers need to do business in new, more effective ways. Our clients know they can rely on us to design and deploy basically anything they need.\u201d\n\u201cBeing VMware Cloud Verified provides our customers with the peace of mind of knowing that we provide not only the best technology, but also the best practices expertise needed to realize its full potential.\n\u201cWe also created our own, proprietary discovery process \u2013 SpotLITE\u00a0\u2013 because we\u2019ve found that every organization, no matter how similar it may appear to other organizations in its field, has unique needs,\u201d says Burns. \u201cCorporate IT teams and the enterprises they oversee should expect a solution that is built right, just for them.\u201d\nLearn more about Green House Data and its partnership with VMware here.