When it comes to online shopping experiences, the new normal is for brands and merchants to engage customers wherever they are, react on the fly to changing consumer needs, and constantly iterate on the commerce experiences they deliver.\u00a0\nWhile these demands have created a strain on many merchants\u2019 budgets, via Magento Commerce, Adobe has forged an unbeatable path to empower businesses, of all sizes, to better orchestrate end-to-end experiences they deliver to customers across every channel \u2013 in a cost-effective way.\nIt\u2019s for this reason we continue to invest in additional resources, research and capabilities that enable merchants to target new audiences, easily reach more customers, and ultimately drive real revenue and profit growth.\nTotal Cost of Ownership \nEarlier this year we commissioned Stax, a global strategy consultancy, to evaluate the business value associated with a Magento Commerce 2 migration.\nThe study sampled customers of varying size, geographies, and their paths to Magento Commerce 2 (those that migrated from version one vs. those that ditched a competitive solution). Stax revealed key insights about the decision-making process, KPIs, cost, and other benefits associated with upgrading the commerce solution.\n\u201cBenefits of migration include the ability to drive revenue growth, increase average order value, improve website conversion rates, and increase site traffic,\u201d said Gregg Silver, engagement manager at Stax. \u201cThe key findings show there are clear benefits to implementing Magento Commerce 2.\u201d\nIndeed, customers that have migrated to Magento Commerce 2 already experience a cost savings of 62% when deploying new content, such as landing pages, new product launches, etc. Here\u2019s how: Magento\u2019s intuitive user experience design makes it easier for marketers and merchandisers to create and manage content, freeing technical resources to focus on higher value needs and allowing for more tailored content. This will be augmented with PageBuilder functionality in version 2.3.\nCustomers also achieve greater efficiency through Magento Commerce 2\u2019s extension marketplace. Versus building out comparable functionality on their prior platform, customers saved an average of 91% when purchasing and implementing a Magento Commerce 2 extension. For example, on a competitive solution, it would cost $11,000 to replicate the functionality of a Magento Commerce 2 extension that only cost $1,000. There are also built-in \u201cpremier\u201d extensions that significantly cut down the time and money spent to implement key capabilities such as marketing automation, shipping & logistics, payment, fraud protection, and more.\nGregg at Stax said, \u201cThe breadth of platform is something that is top of mind for folks. The idea that they can get a feature-rich technology in a more open environment that welcomes extensions or customization is attractive, as are the efficiencies associated with Magento\u2019s scalable architecture.\u201d\nBased on the respondents that recently converted to Magento Commerce 2 from a competing solution, their reasoning for choosing the platform was based on how it can be customized to meet their specific needs. For example, customers reported that they benefitted from the platform\u2019s easy-to-use content development functionality, multi-site capabilities, native B2B functionality, and comprehensive security standards.\nFor those customers considering a migration from Magento 1, the study indicated that they should focus on selecting an experienced implementation partner, which can be instrumental in mapping out their current setup and desired performance, preparing migration of data and processes, documenting the critical functionality for implementation, and designing a roadmap for future functionality needs.\nThe Stax research found that Magento partners play a key role in helping organizations \u2013 both big and small \u2013 succeed. From solution partners to technology partners and community insiders, we have no shortage of trusted companies to help our customers transform and grow their business.\n\n\u201cMagento really does differentiate itself by having a robust network of partners that have experience implementing a variety of business cases,\u201d Gregg said. \u201cMake sure that you have the right partner because they can help you to prepare more effectively and to maximize the outcomes that you can achieve post implementation.\u201d\n\nThe research shows that there are many benefits of migrating or converting to Magento Commerce 2 and value realization will only grow as we continue to integrate our product into the larger Adobe Experience Cloud suite of products.\nOur future\u2014and the future success of our customers \u2013 requires mastering the end-to-end customer experience, from discovery all the way through post-purchase. It\u2019s what we at Adobe call customer experience management (CXM). CXM will separate the winners from the losers, and we\u2019re here to help you become an experience business.\nLearn more by visiting here.