Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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Adobe Experience Cloud Helps Personalize the Customer Experience with AI & Machine Learning

There are a few strategies that outrank personalization when it comes to building effective customer relationships for your business. In fact, a survey we conducted unveiled that 80% of consumers are more likely to purchase from companies that offer personalized experiences.
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