Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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How Adobe and NVIDIA Use AI, High-Performance GPUs to Optimize Customer Experience and Engagement

Three years ago, Alix Hart, Global Head of Digital Marketing at NVIDIA, started a digital marketing transformation for the inventor of the Graphics Processing Unit, and turned to Adobe as a key partner.
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