As the business world goes increasingly digital and customer expectations rise, companies face the ongoing challenge of evolving their businesses to organize around customer value. Increasingly, success hinges on Customer Experience Management (CXM), with a deep understanding of customer needs and the ability to mobilize and deliver quickly.\nCDW stands out as a powerful example of how to succeed in the digital era. Over the past few decades, the company has become one of the world\u2019s leading solution providers\u2014ranked 191 on the 2019 Fortune 500 list and #5 in CRN\u2019s 2019 Solution Provider rankings. Not only has CDW navigated its own digital transformation, it helps 250,000 customers do the same by providing integrated IT solutions with hardware, software, and security from more than 100 brands.\nCDW builds a customer-focused delivery engine\nCDW has succeeded thanks in part to its hyper-focus on the needs of its customers\u2014a diverse group ranging from small businesses to nonprofits, schools, healthcare organizations, and government agencies. Across the board, these organizations are navigating their own digital transformations, and their IT needs are growing increasingly complex. One powerful way CDW helps them tackle this challenge is by offering valuable advice and industry news through award-winning publications and marketing materials.\nThat means CDW has a lot of creative content\u2014partner logos, branding guidelines, stock photos, and other design elements\u2014amounting to 4TB of data. To make the most of it, the company uses Adobe Experience Manager Assets as a digital asset management (DAM) platform. The DAM is the newest addition to an integrated technology stack at CDW that includes Adobe Analytics, Adobe Experience Manager Sites on Microsoft Azure, and Adobe Creative Cloud.\nThe company uses Adobe Experience Cloud solutions to rapidly deliver useful information to each customer or potential customer in a targeted way. By consolidating its assets in Adobe Experience Manager Assets, CDW can make sure that content is easily accessible as the company works with agencies and partners to produce materials.\n\u201cWe decided to create best practices to improve content creation, access, and management by implementing a central DAM,\u201d says Jim Garlow, Director of Content and Creative Services. \u201cUnlike other web content management systems, Adobe enables us to achieve true content velocity. By consolidating digital content on Adobe Experience Manager Assets, we improve production efficiency and give our designers time to create content that engages all audiences. The ability to integrate Adobe Creative Cloud makes it easy and quick to leverage content created by our designers in our online portal and marketing materials.\u201d\nDesigners and marketers now spend less time searching for assets or recreating them when they can\u2019t be found. Teams can work more collaboratively with agencies and partners and no longer get tripped up over version control issues. Plus, they can better control usage of partner logos and other copyrighted assets. All told, that means the team and tools are oriented around delivering relevant content to many different audiences faster.\n\u201cOverall, the team has saved approximately 20 hours a week from faster search and streamlined workflows,\u201d Garlow says. \u201cWe\u2019re improving asset reuse rates and reducing creative costs while delivering highly creative content that connects with customers.\u201d\nThe transformation continues with personalization\nWith the tools in place to rapidly deliver valuable content to customers, CDW is now looking toward greater personalization as part of its CXM strategy. Many of its ads and publications already incorporate personalized elements, but the company aims to hone its targeting and segmentation for more relevant, contextual experiences that help customers succeed in the digital era.\n\n\u201cIn an extremely competitive landscape, CDW must continue to increase personalization of messages for our diverse customers,\u201d says Garlow. \u201cAdobe Experience Manager Assets provides the strong foundation we need to support custom messaging that cultivates sales and loyalty with quality, relevant customer experiences.\u201d\n\nCDW uses Adobe Experience Cloud and Adobe Creative Cloud, including analytics, content management and digital asset management to become a true Customer Experience Management company. Learn more here.