Enter the war room.The whole C-level team is on deck as your latest quarterly figures appear to tell a different story than expected. The BizOps report shows that specific regions are achieving greater than expected top-line growth, but global news of an economic slowdown suggests the opposite is true.\nAfter reviewing the information carefully, senior executives suspect that the reports are wrong. However, unravelling where the potential issues lies is a daunting task:\n\nIs the report rendering incorrectly?\nIs there a problem in the report logic\u2014or the business logic around it?\nIs there a problem in the data feed into the BI system?\nIs the data being drawn from the appropriate data warehouse instance(s)?\nIs there an issue in the load, transformation, extraction, or source of the various data feeds driving data into the data warehouse?\n\nThe potential for complexity is immense. Just 10 years ago, most large enterprises had only a handful of core data services (3 on average). Even if that picture was a bit rosy, with the advance of cloud, process outsourcing to SaaS and partners, mobile work, and connected IoT devices, the total number of possible enterprise data sources has ballooned into the millions, feeding into specialized data aggregators and warehouses that could run just about anywhere in a hybrid IT infrastructure.\nWe\u2019re in the midst of a data explosion, and mission-critical data has burst far beyond the scope of traditional data quality checks. A new approach is needed to ensure\u00a0decision integrity:\u00a0trust in high-stakes decisions that span multiple data sets, systems, and business units.\nThe market forces that got us here\nSo much of a company\u2019s performance depends upon executive decisions. And executives depend on accurate data and business context to inform critical decisions.\nPoor data quality and a lack of real visibility into the context of data underneath BI systems can lead to faulty decisions with huge impacts on earnings. Bad BI data is like bad debt and comes at a steep cost. An estimated $3.1 trillion\u00a0is lost per year in the United States alone due to poor data quality, and the costs and labor involved in realigning or repairing the data that business leaders need.\nExecutives want confidence that they see exactly the data they need \u2013 and that it hasn\u2019t been changed or altered inadvertently anywhere in its journey from its source to the dashboard.\nAn imminent data explosion\nThe clock is always running out on business decisions. Changing strategy based on the wrong data is disastrous. Failing to move by missing key indicators is an equally bad option.\nIs the data entering BI systems a ticking time bomb for business leaders? It used to be common for a decision support system to subscribe to a handful of data providers \u2013 perhaps an internal accounting feed, economic indexes, an industry report.\nNow, data can come from everywhere: from millions of connected users on apps, thousands of news feeds and sources, a universe of millions of IoT devices and automated reporting processes. We\u2019ve seen massive expansion in the scope of data, thanks to decreased storage costs, increased computing power, and the move to storing everything in elastic public cloud resources and hyperconverged private clouds.\nIf the trend of 90% of the world\u2019s data being created in the last 2 years\u00a0continues, you can immediately see that we will run into problems directing this pipeline of data into productive channels. Once manageable repositories and data cubes will become less differentiated data lakes, and eventually data swamps.\nLighting the fuse with data migration\nThere are already utilities in place within the leading database, BI, and data management vendors for ensuring successful transport \u201cinside the cylinder\u201d of a data pipeline. For instance, you might use BigDataCo\u2019s platform to extract\/transfer\/load (ETL) data from one data warehouse to another location, and it can do a pretty good job of managing data integrity of that ETL process on a record-for-record basis.\nStandard migration tools are great for ensuring that data isn\u2019t corrupted while inside the pipeline of one vendor\u2019s approved systems. Unfortunately, businesses are demanding more dimensions of data, and a variety of sophisticated analytics and reporting tools alongside common ones for a competitive edge.\nWhat happens in a BI scenario if you aren\u2019t entirely sure that the data collected from multiple sources was classified and routed to its appropriate destinations? Data needs to arrive with a contextual sense to the decision process it was meant to support.\nData integrity may be a rote process by now, but data interpretation and routing in complex distributed environments is not. It\u2019s no wonder that a majority of the world\u2019s\u00a0CDOs surveyed\u00a0say they are unsatisfied with the quality of their business data, and that it is holding them back from faster upgrades.\n[Read the complete 12-page report by Intellyx, courtesy of Tricentis]\nHarvard Business Review\u00a0Bad data costs the US $3 trillion per year, Redman, 2016.\nIBM Marketing Cloud\u00a0Market Trends 2017 Report.