What makes – and keeps – your company relevant?

Your customers, both external and internal, are asking: Why you? Why now? What makes you relevant? More important, they will ask the same question every day into the future. Remaining relevant is your biggest challenge for long-term success. Find out what it means and how you accomplish it.
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Randy Pennington helps leaders achieve positive results in a world of accelerating change and disruption. He is a twenty-five year business performance veteran, award-winning author, and consultant who has worked with many of this country’s best-known organizations including: Alabama Power Company, Motorola, LSG Sky Chefs, SmithBucklin, Hyatt Hotels and Resorts, Texas A&M University, Marathon Oil, Sprint, Huntsman Chemical, State Farm Insurance, and DFW Airport in addition to government agencies at the local, state, and national level. Additionally, he serves as an adjunct instructor in the Cox Business Leadership Center at Southern Methodist University.

Pennington is the author of three books: "Results Rule!", which received the 2007 Best Books Award from USA Book News, and "On My Honor, I Will," which Ross Perot described as having “cracked the code of great leadership.” His third book, "Make Change Work," received the 2013 Best Books Award for general business from USA Book News.

Randy’s background is a unique blend of line, staff, and consulting experiences ranging from hourly employee to senior management. He holds a Bachelors and Masters Degree in Psychology and completed Postgraduate work in Organization Administration and Management. He is a past Chairman of the Board for the American Heart Association, Texas Affiliate, and a founding member of the Texas Council on Cardiovascular Disease and Stroke. Randy has been inducted into the Speakers Hall of Fame by the National Speakers Association and is past Chairman for the NSA Foundation.

The opinions expressed in this blog are those of Randy Pennington and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.