Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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The 5 Most Underestimated Roles Critical to Cross-Channel Success

When a race car driver wins, most focus on their ability or that of the car — maybe both. But in reality, races are won or lost in the pit, where there is a team working hard to ensure the success and safety of the driver.
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