Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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Cutting Through the Data Glut: Getting Answers Fast for Personalization with AI and the Adobe Experience Platform

As brands continue to deploy new MarTech tools for tracking the customer experience and ramp up the data collection efforts of the tools currently in place, the result for many companies is data overload.
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