Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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How Adobe Experience Platform Provides a Holistic, Real-Time View of the Customer Infused with Creativity

The use of comprehensive customer experience data and analytics is shaping the future of many key marketing initiatives. As organizations move data out of silos, integrate it, and develop a single cohesive view of the customer and prospect, true personalization can be achieved.
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