IT’s role in managing the customer journey

Customer experience (CX) today is paramount to more and more businesses. While technology has a role to play in CX, the starting point is understanding the friction created at each touch point within the customer journey.
map roadmap journey customer roadmap playbook by n. unsplash
N. / Unsplash
    Related:
  • CIO
  • Technology Industry
  • User Experience

Myles Suer, according to LeadTails, is the number 1 influencer of CIOs. Myles is Director of Solutions Marketing at Alation and he's also the facilitator for the #CIOChat.

The opinions expressed in this blog are those of Myles F. Suer and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.