Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration with marketing.

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Rite Aid and Adobe Chart a “Path to the Future”

Earlier this year, Rite Aid, the third-largest drugstore chain in the US, announced a major strategic initiative, called “Path to the Future.” This holistic plan to drive innovation, deliver new and unique customer experiences, and ultimately grow the business
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