As cloud continues to be a catalyst for business transformation, organizations are looking to these technologies to accelerate delivering results with measureable business value. This includes everything from expanding globally, growing revenue, and optimizing costs to increasing product innovation and boosting customer acquisition and retention.\nThe key to creating and boosting this value, say KPMG specialists, is combining cloud with automation. Robotics process automation, cognitive automation, and artificial intelligence\/machine learning, they say, are key to enabling cloud to run at the speed and scale of business and helping information technology (IT) evolve with the necessary agility, innovation, and quality needed to attain the outcomes today\u2019s businesses expect.\nAutomation and cloud are fundamentally changing how and where work gets done, says Corey Jacobson, director, CIO Advisory, at KPMG. \u201cThese are the dynamic building blocks that, together, provide frictionless access to products, services, and features to experiment, build, and run at market speed and scale,\u201d he explains, adding that it is the combination of the two that provides the responsiveness and flexibility businesses expect.\n\u201cAutomation, together with cloud, shortens lead times and cycle times by providing access to a set of services at the touch of a keystroke,\u201d he says. Organizations can automate routine tasks so they can do more with less, as well as gain better accuracy. \u201cIf you have repeatable provisioning process for a standard set of services with security controls and policies embedded in the codified service patterns, you can have self-services and automated end-to-end process that can scale and produce the expected result every time it\u2019s executed,\u201d he says.\nThat said, there are three major barriers that organizations must remove as they evolve their ways of working and try to get the most value out of cloud.\n1. Automation of operations.\nThe first barrier, says Jacobson, is to codify the cloud services along with an organization\u2019s core building blocks in place to take advantage of automation. \u201cI call it putting the organization wrapper around the services cloud providers offer,\u201d he says. \u201cDo you have the right portfolio of services designed and built with the appropriate network connectivity, controls, and policies that best serve your organization? Today\u2019s consumers of cloud services want the autonomy and flexibility to promote on-demand deployment of standardized technology stacks and flexibility integrated with their CI\/CD pipelines."\n2. Operating model changes. \nOrganizations should not simply automate existing processes; they have to first evaluate what is the body of work, how that work gets done, where it gets done, and then finally who manages and executes the work, Jacobson adds. \u201cDon\u2019t lift and shift your issues or problems,\u201d he says. \u201cYou have to reimagine the operating model and determine how to shrink IT debt in order to get the most value out of cloud and automation.\u201d\n3. Culture shift to provide best customer experience.\nIn order to truly change their ways using cloud and automation to get the most out of cloud, IT organizations must shift their mind-set to strive to automate everything in the context of building trust with their customers, says Jacobson. \u201cIt\u2019s hard to change operating model and technology landscape if the organization culture hasn\u2019t changed focus providing a superior services through automation that builds trust,\u201d he explains. \u201cIT has to think about, \u2018How do I best advise my customers on using cloud and automation to achieve their outcomes and then get out of their way by providing frictionless access to services from experimentation to production?\u2019\u201d\u00a0\n4. Creating a strong strategy for an automation\/cloud connection\nThere is no doubt that cloud and automation are a dynamic duo powering transformations to run at market speed. But to move down the path, Jacobson says IT needs to understand the business imperatives and how cloud and automation can enable them.\n\u201cYou need to start with vision of how the organization wants to operate in the future,\u201d says Jacobson. \u201cThen set the rules of the road for using cloud and automation to achieve its objectives with measureable results. Once you have the vision and guardrails, you can mobilize a team to evaluate opportunities to inform the build out of cloud and automation foundational capabilities and change the ways of working, then evangelize leading practices and services, and scale and improve over time.\u201d\nLearn more about accelerating value in the cloud here.