It\u2019s been more than half a century since The Graduate rocked the box offices and famously coined career advice in one word: \u201cplastics.\u201d Times have certainly changed and the graduates of 2018 have a plethora of career choices to search for on their smartphones.\nIn my business, telecom expense management (TEM), the number of career paths has expanded in very recent years as organizations of every stripe seek to control costs and effectively deploy and utilize the ever-more-sophisticated mobile devices used in the workplace.\nSo, I thought I would offer some career advice for 2018 grads thinking about mobile technology as a career path:\n\nAnyone looking to get into mobile should have a clear understanding of who their users are and how they use their devices \u2013 so in short focus keenly on user interface\/user experience (UI\/UX). Ask yourself: why do most people view the iPhone as superior to Android? Tech magazines will tell you that premier Android devices are more customizable, have more power and even more battery life. But Apple does a fantastic job of focusing on the user experience. It de-clutters the screen and simplifies the operations so people don\u2019t have to \u201cthink\u201d when using it.\u00a0 More power and customization does equal better, a thorough understanding of your customer doesn't.\nApp development is similar. If an app is not intuitive \u2013 then it is not right. Today, the big question is whether a native app is necessary or just if responsive design (which is where it automatically adjusts layout based on screen size) is enough. Nascent app designers should consider if they want to \u201cdevelop apps,\u201d because a lot of companies are realizing that a native app might not be necessary. Instead, companies can design and build once for multiple sites and not invest in a separate app that might never get used.\nIf you are going to be building Apps for mobile devices, then you need to know how to code for them. The current leading mobile programming languages for both iOS and Android are: Swift, Objective-C, Java, Python and HTML5. Learn, baby, learn \u2013 your education doesn\u2019t stop when you receive your degree.\nRemember: every industry is different \u2013 but if you can focus strictly on the users and how they use their devices (and how you can make that better) \u2013 then you don\u2019t need industry experience. You just need to understand human behavior.\n\nAs you search for a job that fits your career goals, you may click on a role that seems perfect -- until you scroll down to the job requirements and find that 5, 10 or 15-plus years of \u201cindustry\u201d experience was \u201ca must.\u201d You may decide to move on despite having a deep desire to learn more about how you might contribute to that organization\u2019s success.\nEarlier in my career a very close friend recommended me for a job in medical devices.\u00a0At that point, my only experience in the field was nil, but I felt my skills and passion matched perfectly for what the role required.\u00a0The hiring manager decided to go with the person with industry experience. Maybe as consolation, he told me that I \u201cshowed great passion, curiosity and drive\u2026and fit the company culture.\u201d (I later found out that the individual with medical device experience left the job after two years for a role in a totally different industry.)\nJack Welch, considered one of best organizational leaders of the late 20th Century, laid out in a LinkedIn series his hiring \u201cmust-haves, the definitely should-haves, and the game-changer.\u201d\u00a0In short, must haves are: Integrity and high IQ. Should haves: energy to go the distance, ability to energize others, capacity to make the tough decisions (what he calls \u2018edge\u2019), execution \u2013 the ability to get things done, and passion for both work and life. The game-changer in Welch\u2019s process is someone who he says possesses the \u201cgenerosity gene.\u201d\u00a0I love this because when people ask me what makes a great leader or manager, I always have the same answer:\u00a0A person who sets his group up for growth and success.\u00a0This is what Jack Welch calls the \u201cgenerosity gene.\u201d\nIndustry experience is something that can be trained, learned and gained.\u00a0When I interview job applicants, I look for passion, energy, teamwork, curiosity and successful execution experience.\nIn an article in the Harvard Business Review based on his book It\u2019s Not the How or the What but the Who, Fern\u00e1ndez-Ar\u00e1oz wrote: \u201cThe question is not whether your company\u2019s employees and leaders have the right skills; it\u2019s whether they have the potential to learn new ones.\u201d\nDon\u2019t be discouraged if you see a posting you are passionate about but might not have the skills for.\u00a0Show the drive, curiosity, passion to learn the job and industry, and share the many ways your background can be leveraged for symbiotic success.