The eye-opening new world of alternative investor data

Business watchers and investors are using new “alternative” data like mobile location visit data to inform their investment decisions.
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Gladys Kong, CEO of UberMedia, is an expert in mobile technology and data solutions. Gladys is dedicated to innovating and developing new ideas within technology startups. Since joining UberMedia as Chief Technology Officer (CTO) in 2012, Gladys has been responsible for taking UberMedia from social media app development company to a leading mobile advertising technology company and recruiting one of the best data science teams dedicated to consistently producing data solutions that anticipate and respond to today’s diverse marketplace.

Gladys’s tenure in technology is extensive: she was CEO and co-founder at GO Interactive, a social gaming firm. Prior to that she was VP of Engineering at Snap.com, and VP of R&D at Idealab, where she helped create numerous companies, including Evolution Robotics, Picasa, X1 Technologies and many more.

Gladys holds a B.S. degree in Engineering and Applied Science from California Institute of Technology and an M.S in Computer Science from the University of California, Los Angeles. Gladys participated in UCLA’s CoBase Project, where she conducted research and development on intelligent and cooperative access methods to distribute large-scale database systems. She is currently on the board of directors for Innovate Pasadena, a nonprofit organization promoting technology innovation and entrepreneurship by supporting collaboration across businesses and education to attract companies, entrepreneurs, innovators and capital to the broader community.

In 2015 and 2016, Gladys was named one of Business Insider’s “30 Most Powerful Women in Mobile Advertising.” In 2016, Mobile Marketer named her one of the 25 “Mobile Women to Watch.” Her expertise and passion for innovation has directly contributed to UberMedia being ranked 16th in The Wall Street Journal’s Top 50 Start-ups and listed as one of Fast Company’s “50 Most Innovative Companies,” one of OnMedia’s Top 100 Private Companies, and one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine.

The opinions expressed in this blog are those of Gladys Kong and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.