I was negotiating an SOW with a new client and we were going through the typical back and forth redlines that accompany most engagements.\u00a0 At the end of this process the procurement lead for the client asked me if I could lower my price to help the client meet their cost-cutting goals. (If you\u2019re in procurement, you\u2019re not doing your job if you don\u2019t ask for a lower price!) My response to her was, \u201cYou\u2019ll meet those cost-cutting goals because I\u2019m going to help you spend millions of dollars less with Oracle.\u201d At the end of that engagement, we can all look back and see the savings.\u00a0\nI wasn\u2019t just being hopeful we would save the money. I knew they would save the money because I know that companies that optimize their IT infrastructure and take ownership and control of their Oracle licensing and contracts will spend less with Oracle. There is a direct correlation between taking control and lowering costs. More control, less costs. Less control, more costs. But how do companies optimize by taking control? What can you do to help your organization optimize its environment and hold on to your budget?\nWhen it comes to Oracle, we see costs skyrocket when companies don\u2019t have a handle on their license compliance position. Whether you\u2019re actually out of compliance, or simply unsure of what you\u2019re using, that\u2019s when the fees go up and up and up. I\u2019ll list just two examples of how this happens every day and what you can do to avoid it.\nUnlimited License Agreements\nMany Oracle customers have an Unlimited License Agreement (ULA) with Oracle. These ULAs are sold as \u201call you can eat\u201d or \u201cno need to count.\u201d The reality, however, is quite different. If you don\u2019t keep track of what you\u2019re using, you\u2019ll be forced to do another ULA, whether you need it or not. Fear of the unknown will drive you to sign the new deal and waste millions of dollars. If, however, you do measure\/count\/plan your Oracle utilization during the ULA, then you\u2019ll be in a position to exit that Oracle contract, avoid the penalty of a ULA renewal, and retain enough Oracle licensing to hold you over for years to come.\nOne challenge with optimizing your Oracle licenses during the ULA is the perception that you don\u2019t have to do it. Why keep track of what you\u2019re eating at the buffet if you\u2019re going to pay the same price at the end of the day? That logic simply doesn\u2019t apply here because, unlike the buffet, when you\u2019re done with your Oracle ULA, the vendor wants you to step up and have another ULA meal right then and there. Step one for ULA management is understanding you have to do it.\nMoving Away From Oracle?\nMany companies love Oracle technology but can be frustrated by the unexpected (and unbudgeted) costs that go along with Oracle in terms of audits, compliance, and ever increasing maintenance fees. These unknown future costs are driving many Oracle customers to alternative vendors that offer more transparency and certainty in their business practices and pricing. The problem here can be that, once you make the decision to move away from Oracle, Oracle will try to move you back toward their products. We can\u2019t blame Oracle; it\u2019s what all of us would try to do if a client were to go to a competitor. The risk with Oracle, however, is how they try to push you back, with LMS audits and threats of non-compliance.\u00a0\u00a0\nIf you\u2019re moving away from Oracle, you need to pay even closer attention to your Oracle contracts and usage. Many companies make the mistake of ignoring their Oracle licensing because they\u2019re in the process of replacing it with more current, non-Oracle technology.\u00a0Once Oracle learns they\u2019re losing you as a client, they\u2019ll be tempted to audit you. What\u2019s the downside for them? You\u2019re already leaving. The worst possible thing to happen as you transition away from Oracle is to begin that move only to be hit with a huge Oracle LMS audit non-compliance finding. These audits can have the effect of forcing you to reverse your decision and stay with Oracle, because if you don\u2019t, the cost of the audit will be more than the cost of the switch.\u00a0\u00a0\nConclusion\nRegardless of your desired direction with Oracle, whether moving toward or moving away, every company that uses Oracle must understand their Oracle license entitlements and software usage. The more information you have, the more you can optimize your environment to fit your usage into your current license grant. The difference between compliance and non-compliance is often how you apply your contracts and licenses to your architecture.\u00a0\u00a0 Companies that take control of their Oracle software asset management will avoid the traps outlined above and spend significantly less than companies that choose to give up control to Oracle.\u00a0\nWatch this on-demand webinar 5 Pitfalls of Oracle Licensing and Support to learn more.