Data drives better decision making – but only if everyone across the organization trusts the data enough to use it. CIOs Graeme Thompson and Steven John discuss the secrets to nurturing a data-driven culture.
Rob O'Regan is a veteran journalist and content marketer with a passion for great storytelling. As Global Content Director at IDG, Rob sets the strategic direction for content marketing services and helps clients develop and deliver successful brand content programs. Previously, Rob was founding Editor in Chief of CMO, a critically acclaimed magazine and website that received the ASBPE’s Magazine of the Year award in 2005. Prior to CMO, Rob was a senior editor with McKinsey & Company, the global consulting firm, and he also spent 14 years at Ziff-Davis Publishing, where he served as executive news editor of PC Week, an award-winning technology newsweekly.