Back in 2015, Singapore was home to around 48,000 startups. In October last year, the Philippines raised its first Unicorn and in February this year, three Indonesian startups were valued at over $1 billion. \u00a0\nHowever, for a bloc of countries with a larger economy than India, it\u2019s of little surprise that so many entrepreneurs are seeing the value the region has to offer.\nFive of the largest countries that make up the Association of Southeast Asian Nations have populations that are overwhelmingly made up of millennials.\nThis means that alongside economic benefits associated with having a relatively young population, South East Asia is also increasingly ahead of the curve when it comes to consumer trends and emerging markets.\nVenture capitalist firms have been around for over a century; an American idea that meant companies no longer had to just rely on the country\u2019s wealthiest families to get their businesses off the ground.\nSince the 1960\u2019s, the growth of venture capitalist firms has continued to increase steadily both in and outside of the United States; with a reported $164.4 billion invested globally into startups throughout 2017.\nSo, what does all this mean for Southeast Asia? According to the figures, the ASEAN startup scene is in excellent health and VCs are starting to take note.\nAlongside the Philippine\u2019s newly minted Unicorn, the region boasts a further ten companies valued at over $1 billion that straddle a number of different verticals.\nFurthermore, it\u2019s not just startups that are increasingly basing themselves in this region.\nThe last few years have borne witness to a number of VC companies are choosing the bloc as a base, resulting in over $2.6 billion of venture capital being invested in Southeast Asia during 2017 \u2013 a 60% increase on the previous year\u2019s total.\nWhat are the biggest venture capitalist firms in Southeast Asia investing in?\n\nUS-based VC company 500 Startups\u00a0has recently opened a Vietnamese branch, pledging a $10 million fund for investment in promising Vietnam-connected startups. So far, its investments include ecommerce, FinTech, consumer tech and SMB productivity startups.\n\n\nJungle Ventures\u00a0is based in Singapore, partnering with regional leaders in retail, financial services, healthcare and several other sectors. One of its primary aims is to capitalise on the growth in online consumer behaviour that has become so prevalent throughout the ASEAN region.\n\n\nFounded in 2016, Beacon VC is a corporate venture capital fund of a leading commercial bank in Thailand. Whilst FinTech startups might seem like the obvious focus for the fund, it's also investing in early to growth-stage consumer lifestyle and deep technology sectors such as artificial intelligence and enterprise IT.\n\n\nIndonesian-themed venture capital firm Ideosource is exactly that. Dedicated to making investment in early-stage to later-stage startups, since its inception 2011 they have made investments across a number of different sectors, including ecommerce, internet infrastructure and the Internet of Things.\n\n\nEast Ventures has 5 offices in Jakarta, Tokyo, and San Francisco and a portfolio that focuses on commerce, social, game, SAAS, and mobile services. Throughout Southeast Asia, the VC firm has already invested in startups from Indonesia, Singapore, Malaysia and Thailand.\n\nWhat challenges do VCs face in the ASEAN market?\nWhile it\u2019s clear that the current startup landscape across Southeast Asia is in good shape, investing in the region isn\u2019t without its challenges.\nDespite the wealth and opportunities available within the group of ASEAN countries, one of the key challenges for venture capitalist firms looking to invest extensively throughout the region is just that \u2013 they\u2019re interacting with 10 different countries, not one.\nEach country in the bloc is culturally distinct and therefore, conducting business in these diverse markets requires a significant degree of knowledge about both the laws and cultural best practices that exist across the region. \u00a0\nIn a continent that is also home to both China, Japan and India, the smaller nations like Laos, Brunei and Cambodia have always struggled when it comes to attracting attention away from private investors who are traditionally drawn to the long-established and globally renowned markets of their neighbours. \u00a0\nHowever, the relative youth of both the populations and markets that exist in the region means there are very few companies that are mature enough to be bought out.\nInstead, the growing middle class that has been born from a burgeoning millennial population has turned ASEAN into a startup incubator, a landscape that significantly favours the deployment of venture capital, rather than private equity.\nIf the region continues to produce wealth growth and increase both internet speed and penetration, there\u2019s no reason why it shouldn\u2019t see more significant increases in VC investments over the coming years.