Winning in the Age of the Connected Customer

Embracing emerging practices like UX design in B2B

The willingness to embrace emerging practices separates winners and losers in B2B commerce. But bringing UX design into the B2B space isn’t that simple. To make emerging practices like UX design work for your brand, you need to understand both the needs of your buyers and how other brands have used the practice to achieve measurable business outcomes.
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