Midmarket organizations face unique challenges when they invest in technology. Unlike their enterprise counterparts, midsize firms often lack the capacity to absorb cost overruns. So, when a project goes over budget, it can cripple the organization\u2019s ability to turn technology investments into better business outcomes.\nI\u2019ve helped some of the world\u2019s fastest growing companies achieve digital transformation, so I appreciate the role budget plays in the success of ecommerce initiatives. To keep your digital commerce project on track, your midmarket company needs to focus on priorities and identify how the technology can generate business value.\nBudget smart: tips for midmarket decision makers\nInvestments in commerce platforms and other significant technologies have the potential to radically transform a midsize company\u2019s business outlook. Frequently, the organization\u2019s strategic goals hinge on the selection and implementation of key technologies.\nWith so much at stake, a failure to properly budget for a technology initiative can have dire consequences for the business. In the case of commerce technology, poor budgeting can even jeopardize the company\u2019s relationship with its customers, especially if the platform falls short of customer expectations or unnecessarily complicates the buying process.\nAs an IT decision maker, there\u2019s no room for error \u2013 you have to get it right the first time. In my experience, there are several factors your midmarket organization needs to consider when budgeting for a commerce platform or other major technology initiative.\n1. Consider enterprise impact\nWhen it comes to IT investments, midmarket organizations need to think like their enterprise counterparts. Here\u2019s what I mean: Rather than solving for a problem today, your midmarket firm should consider the enterprise impact of its IT decisions. Because IT investments often touch the entire business, it\u2019s important to think about how decisions will affect business operations and the organization\u2019s long-term trajectory.\nFor example, it\u2019s common for organizations that need ecommerce technology to select a cloud solution simply because it\u2019s the fastest way to get their commerce programs off the ground. Essentially, the cloud is a hammer that drives a short-term nail, i.e. the organization\u2019s need to rapidly deploy a digital commerce solution. But while a cloud solution is often the right answer, it isn\u2019t just about speed \u2013 the cloud delivers additional business impact in the form of agility and responsiveness to changing market conditions.\nMidmarket IT investments should never revolve around finding solutions to hammer short-term nails. Instead, they should focus on solving business problems your organization can skewer with the nail. In the case of an ecommerce solution that\u2019s opening a channel for increased revenue, reduced costs and better customer engagement. By evaluating technology investments in the context of business, you can maximize the value of the investments and prioritize technologies that have the most benefit for your organization. In the end, a cloud solution may well be what you select, but by considering the impacts, you\u2019ll know you selected it for the right reasons.\n2. Be careful about investing in customized user experience (UX)\nMidsize organizations usually lack the resources to invest in significant user experience (UX) research and design. On rare occasions, a customized solution is necessary to address desired APIs for a project. But an out-of-the-box solution is the better option for most midsize companies.\nThe process for selecting an available solution starts with determining the features that customers like and use. From there, you can leverage a sophisticated, well-designed cloud solution built around customer needs. A cloud solution is beneficial because it reduces time to market and allows you to focus on configuration rather than customization. Plug-in functionality and APIs help create a tailored customer experience without the investment of custom UX design.\nThere are several cloud solutions available on the market. The important thing is to choose the one that best aligns with your organization\u2019s needs and priorities.\n3. Streamline back-office integrations\nMidsize companies frequently complicate back-office integrations instead of approaching integrations through the lens of a classic risk to reward ratio, i.e., a common-sense analysis of the benefits that can be achieved from potentially complicated integrations. Rather than introducing complexity and risk in exchange for low-value outcomes, focus on integrating with the back office in ways that deliver the most impact to the business.\nFor example, should you invest in low-level, low-value integrations for pricing and product information? Maybe not. It might be more important to streamline order processing and integrate to your ERP for orders so financials flow clearly and the CFO can do her job more effectively.\nQuestions to ask at the beginning of the process\nWhen a technology investment goes over budget, it can be difficult to bring it back on track. The best hope is to recalibrate with your partner or vendor on a set of best practices to meet business objectives, and then identify software capable of driving revenue or cutting costs.\nIt\u2019s much easier to ask the right questions before you launch a technology project.