Feature

Digital first: How companies transform customer relationships

Companies are increasingly changing how they connect and serve by rolling out digital initiatives aimed at improving customer engagement and breaking down legacy barriers to new opportunities.
service / satisfaction
Ryan McGuire / Gratisography
    Related:
  • Digital Transformation
  • IT Leadership
  • IT Strategy
San Francisco journalist Bill Snyder writes frequently about business and technology. His work appears regularly in CIO.com and the publications of Stanford's Graduate School of Business and the Haas School of Business at the University of California at Berkeley. He welcomes your comments and suggestions.